Merchants Achieve Holiday Success with UniteU Ecommerce Platform

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UniteU’s ecommerce platform and services enhance site performance, improve site usability increase conversions for 2009 Holiday season.

Austads Golf and City Sports Achieve Holiday Success with UniteU Ecommerce Platform

“Implementing Filtered Navigation Search in time for the Holidays shopping season resulted in a higher conversion, increasing order volume and revenue,” states Greg Baldwin, Web Manager, City Sports, Boston MA.

UniteU Technologies, Inc., a leading provider of integrated, on-demand e-commerce applications, reports exceptional Holiday sales growth among their online merchants. UniteU’s ecommerce platform supports sophisticated features and functionality that enables merchants to grow and streamline their online businesses. UniteU’s SaaS ecommerce platform and services have proven to enhance site performance, improve site usability as well as increase conversions during the 2009 Holiday season.

UniteU’s powerful search refinement tools, promotions and analytical tools allow merchants to leverage a vast array of marketing initiatives from Email Marketing, Social Media Campaigns, SEM, Affiliates and Shopping Engines while supporting aggressive marketing campaigns when visitor volumes are at their peak. “Implementing Filtered Navigation Search in time for the Holidays shopping season resulted in a higher conversion, increasing order volume and revenue,” states Greg Baldwin, Web Manager, City Sports, Boston MA. “In addition to implementing features that helped us grow, we were pleased to experience the rapid support and backing from the UniteU team during the extremely busy pre-holiday period when we launched our marketing campaigns. This experience ensures our trust and confidence as we continue to offer our customers a great online experience. We had concerns that the increased order volumes would affect our fulfillment capabilities but the UniteU Order Hold and Release capability allowed us to streamline over 95% of our orders and minimize loss due to fraud”.

UniteU has developed best practices to enable efficiently run successful online stores and e-commerce operations. Working with South Dakota based Golf Retailer Austads for 7 years; the UniteU team has assisted the online retailer to improve site functionality, usability and operational efficiencies. “One of the most difficult tasks in any business is staffing appropriately, and doing so in a call center environment is certainly no exception” says Joel Harrington, Internet Operations and Marketing Director at “We have always staffed our call center based on historical needs and volumes, which allows us to meet the customer service expectations of our customers while minimizing payroll expense. With recent site enhancements from UniteU and continued consistent overall platform stability, we have seen the correlation between peak web traffic and increased call center staffing needs deviate favorably. This positive change proves an increasing amount of trust and comfort on the behalf of shoppers in our site’s performance. There is no doubt that we owe a large sense of gratitude for this improvement to UniteU”.

"It’s exciting to see our customers succeed even during a tough economy. During the 2009 holiday shopping season our customers averaged a 22% sales increase over 2008,” said Jacqueline Segura, Director Merchant Solutions Group at UniteU. “We are proud to provide an ecommerce solution that meets the requirements of Industry leaders. Our customers drive our business, their success is our success. We work in partnership with all our customers to help them attain their business goals”.

About UniteU
UniteU Technologies, Inc. is a leading provider of on-demand ecommerce solutions delivered thru the SaaS model. The company’s ecommerce solutions are designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. UniteU has powered startups who reached the pinnacles of top 100 status. The UniteU Connected Commerce platform is PCI compliant and adapts and scales to meet the ever-changing needs of multi-channel retailers; supporting custom designs, integration, rich media, advanced promotions, multiple payment and shipping options and intuitive search and navigation capabilities. UniteU also retains valuable expertise, offering premier managed hosting, web analytics, in addition to e-business consulting and web marketing services that drive traffic, conversions and retention. Go to to learn more.

Media contact: Kevin Oliver, – kevin.oliver(at)uniteu(dot)com


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