Holiday Season in Full Swing Online at Upillar.Com

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Free Classified Ad Site Has Best Week in Company History – Two Weeks before Black Friday Logo

“From start-up to 6,000th in the world is tremendous growth in such a short time. Our organized and comprehensive approach to online selling has clearly resonated with people across the country.” – the easiest, most efficient and most cost-effective place to buy and sell items online – announced its best week of sales since its official launch 16 months ago. This news has led the company to announce that the holiday season has come early online. is predicting a bustling holiday season and is encouraging its sellers to start their holiday initiatives now instead of waiting for the traditional launch of the holiday season, the day after Thanksgiving.

With over 180,000 unique visitors in the past seven days, nine listing views per visitor per visit and 7+ minutes of browsing per user per visit, has now joined the top 6,000 websites in the world according to

Founder and CEO Trevor Milton, 28, said, “From start-up to 6,000th in the world is tremendous growth in such a short time. Our organized and comprehensive approach to online selling has clearly resonated with people across the country.”

“Many of our sellers are looking to clear out household clutter and make some pocket money for the holidays. Many of our buyers are looking for a bargain to make their holiday dollars go further. With’s totally free listing service and “no babysitting” postings, both sellers and buyers benefit.” was originally launched with the mission of eliminating the aggravation, exposure to sexual content, frustrating auctions, and disorganized structure of many classified ad websites.

“Reaction to has been extremely gratifying,” said Milton, a serial entrepreneur. “Once they try it, people love the combination of free listings and our unique search capabilities. It’s easy to post a lot of items in a short time – and then you don’t have to think about them again until someone wants to buy. Unlike craigslist's city-by-city listings, once you post an item for sale on, it's automatically searchable nationwide. Why list in a city, when you have access to the whole country looking at your listings?

“With, there’s no need to post an item in multiple markets; there’s no need to constantly relist items to stay in front of potential buyers; and there’s no need to constantly ‘babysit’ your listings for the 60 days that all of our listings remain live.

“It’s an unbeatable combination!” Milton says.

Free means free

Another aspect of the site that is appealing to users unhappy with other online sales sites: has made the strategic decision to stay out of the financial transaction between buyers and sellers. It has no plans to establish an online payment service and, therefore, imposes no surcharges on individual sales.

“Some sites claim to be free to end users, but they require so much time and effort from the seller, they make it tough for buyers to find the items for which they’re looking.”

The free online listing service derives its revenues primarily from fees for premium listings and from automotive, motorcycle, RV and boat dealerships. is rapidly attracting dealers interested in establishing flat-fee, “virtual dealerships” with its patented, built-in inclusion of NADA vehicle-valuation data in every listing. “Auto dealers are now able to automatically prove the quality of the deal they’re offering to interested buyers,” Milton explains. “We also make it easy for them to upload their entire inventory and not worry about it from that point on. Dealers care about one thing: Selling cars. That is what gives them.”

Safety first

Another “free” feature can lay claim to: Freedom from porn and sex listings. The company’s management team is committed to creating a safe environment that’s free from inappropriate material.

“One of our core missions is keeping free from some of the less savory listings that have offended users and sullied the reputations of other online ad services,” Milton says. “We’re working hard to create the kind of environment that you won’t mind your 12-year-old clicking through.”

Industry watchers believe is well-positioned to give other online-classified sites a run for the money, successfully competing for the attention of the 132 million online buyers and sellers predicted to emerge over the next decade in a recent Pew study.

One way has really stood out is by offering "uVerify". This proprietary technology allows users to verify their identity quickly and safely by passing a series of questions randomly generated from multiple government databases & public sources. Once a user has passed the series of random and difficult questions, that user will gain an "uVerify" status that lets all other users know they are legitimate and real. No more cons, fraud, or deception. This product gives users a sense of accountability that other sites do not offer.

About ( is a free, online classified advertising site launched nationwide in July 2009 in the wake of an extremely successful beta launch. Media materials are available at:

Privately held was founded by serial entrepreneur and CEO Trevor Milton. The site – which hosts free listings of items in virtually every category, from homes for sale to free kittens – is now one of the fastest-growing online sales portals on the Internet. Site executives also communicate regularly with the community via onsite messages, Facebook ( and Twitter (


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Cynthia Stine

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