Nationally Recognized Dessert Boutique Launches Franchising Opportunities

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Upside Group Franchise Consulting Works With Sweet Arleen’s to Expand Franchise Base

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In order to launch their franchise business operations, create franchise development deliverables and expand their franchise base across United States, Sweet Arleen’s has announced the partnership with Upside Group Franchise Consulting.

Sweet Arleen's had been just a dream of founder Arleen Scavone...until now. After years of charming friends and family with these casual yet sophisticated treats, the dream became a reality as Arleen shares sweet and savory treats to thousands of customers each month at Sweet Arleen’s. As two time winner of Cupcake Wars, the bakers use only the finest and freshest ingredients, incorporating seasonal fruits, Belgian chocolates, and harvested seasonings. There is no skimping or short cuts in Sweet Arleen's kitchen. Each cupcake and bread pudding is prepared to ensure an excellent product, each and every time.

After 50% year over year sales growth since inception, Sweet Arleen’s has invested in a growth strategy that will extend the brand nationwide in five years through a structured and profitable choice of distribution – franchising. This past year alone, Sweet Arleen's introduced: national shipping of the award-winning cupcakes and bread puddings, a savory line of the nationally-recognized bread puddings (which have grown to be as popular as the sweet line), a popular baking party concept to allow patrons of all ages to measure, mix, bake, ice and decorate the store's most popular cupcakes in the kitchen with Arleen, and the newest cupcake "store" on wheels - a decked out Mercedes Sprinter Cupcake Mobile, custom crafted by internationally acclaimed, West Coast Customs.

“We chose to go with USG because they demonstrated both the desire and core capability to develop the end-to-end operational requirements for a franchisee to replicate, and the franchisor to manage through a systematic approach of the engagement.,” said Arleen Scavone, president and founder of Sweet Arleen’s. “Larry Schwartz, our Senior Consultant and a Sweet Arleen's customer, demonstrated the highest level of professionalism and represented USG as a strong partner throughout this process. While our decision-making process developed over several face-to-face and phone meetings, Schwartz demonstrated a sincere interest and expertise which ensured us that our relationship with USG would be successful.”

Upside Group Franchise Consulting is a full service, boutique franchise consulting firm with offices across the country. They have a handpicked, professional staff with decades of franchise experience from all disciplines of the franchise industry.

Upside Group Franchise Consulting offers their clients a full suite of franchise services including innovative franchise marketing programs, outsourced franchise sales, franchise sales training, franchise lead screening, franchise manuals, franchise marketing collateral, and award winning web design. Headquartered in Scottsdale, Arizona, Upside Group Franchise Consulting regularly speaks at International Franchise Association events and the American Bar Association, serve as contributing writers for several franchise industry publications and have instructed at Nova University, the nation’s leading institution for higher education in the franchise industry.

To learn more about Upside Franchise Consulting, please visit:; to learn more about Sweet Arleen’s, visit and follow us on Twitter (@SweetArleens) or like us on Facebook.

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Mario Altiery
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