REMI’s Tips for Creating Great Real Estate Marketing Videos

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The Real Estate Marketing Insider offers realtors a few tips to help them create and distribute great marketing videos for their properties, after a recent news report in The Washington Post indicated that a growing number of buyers seek online video tours of properties.

The Real Estate Marketing Insider released a tip sheet to help its realtor readers get the most out of their property marketing videos. The tip sheet was prompted by a report in The Washington Post that detailed the success that Washington, D.C. realtors are having with video real estate marketing.

As the real estate business moves online, realtors are turning to new forms of digital advertising to show off their properties and their practices. In Washington, D.C., an area flush with buyers due to limited inventory, a well-prepared realtor is poised for record-breaking sales and commissions. The Post’s report spotlighted a realtor who is making his name through high-quality, well-produced video tours of properties. These tours are available online and are designed for buyers who are increasingly moving their real estate search online.

Marketing videos are an important tool for realtors and have the potential to reach an all-new kind of client that is conducting almost all of their business on the internet. This ad strategy will only become more important as more consumers become tech-savvy and turn online for their research. The Insider has compiled a few tips for realtors to help them create a great home video tour or marketing piece:

  •     Edit, edit, edit. The biggest mistake new “filmmakers” make is that they try to get the perfect tour in one take, which results in lost time and awkward walk-through tours. iMovie and Final Cut are just a few easy-to-use video software that can help realtors take their footage and edit it into something easy, and even fun, to watch.
  •     Use music, cuts, and other extras. Help keep the viewer interested by making the product feel like a real movie. A soundtrack and professional-looking cuts can help tell a story and really make a home tour stand out.
  •     Work from a script. Even on the walking tour part of the video, a script can help the video look professional, manage the tour’s pacing, and eliminate awkward “ums” and “ers” that distract from the property on display.

The Real Estate Marketing Insider compiled a list of tips for realtors who are interested in making video marketing pieces for their properties. REMI supports the efforts of these realtors, and advises its readers to invest in video editing software, add soundtracks to their videos, and work from a script.

About the Real Estate Marketing Insider:
REMI offers industry professionals important analysis and tips to grow their business in the real estate market.

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