Virtual World Marketing Expert to Present on Government Usage of Virtual Worlds at National Conference of State Legislatures

Share Article

Leigh Rowan, VP of Interactive Marketing for virtual worlds marketing firm Moderne Interactive, will present at 8:00AM on Friday July 25 on a panel entitled "A New Life for Online Government." Rowan's presentation at the NCSL will focus on innovative ways governments can use virtual worlds to provide services for and to collaborate with citizens on health, education, public safety and civic life.

Moderne Interactive, a digital marketing agency specializing in Second Life and virtual worlds, will be presenting at this year's National Conference of State Legislatures taking place in New Orleans, Louisiana this week. Leigh Rowan, VP of Interactive Marketing for the virtual worlds marketing firm, will discuss innovative ways governments are using virtual worlds for everything from internal meetings and collaboration to external public awareness campaigns, job recruitment, and more. His presentation will take place Friday, July 25, 2008 at 8 a.m. as a part of the panel 'A New Life for Online Government.'

Moderne Interactive has worked with both The World Bank and The Ontario Public Service in Second Life, allowing both organizations to reach new interested audiences through interactive events and presences. Rowan's presentation will cover the case studies of innovative work Moderne Interactive has done with both clients, as well as discuss future plans for each.

In addition, Rowan will discuss the wide array of potential uses of virtual worlds for online government that include interactive job recruitment, emergency planning and scenario training, virtual collaboration, and much more. National, state and local governments have all taken an interest in how Second Life and virtual worlds can benefit their organizations and constituencies, and several examples of such benefits will be showcased.

Also presenting on the panel are experts from the Alabama Department of Homeland Security and the Chief Deputy of the Utah State Senate. The panel will be moderated by Mark Stencel, the Editor and Deputy Publisher of Governing Magazine.

Moderne will be launching an associated government-focused microsite for government entities. The government virtual world microsite can be found here.

The National Conference for State Legislatures Legislative Summit takes place at the Ernest Morial Convention Center in New Orleans, LA from Tuesday through Saturday of this week. For more information on the NCSL Summit, please visit

For more information on Moderne Interactive or Second Life government work, please visit

About Moderne Interactive -- Moderne Interactive is a digital, web 2.0 and virtual worlds agency with its roots in the real world. As an operating unit of Moderne Communications, the interactive shop's focus is on leveraging web technologies and virtual worlds, including Second Life, for maximum ROI online and off. All of Moderne's digital programs, including online branded experiences, social media solutions and campaign microsites, integrate effectively with real world strategies to produce powerful results. These fully integrated brand experiences are the key to creating lasting impressions and relationships with discerning consumers of the 21st century. For more information, please see:


Share article on social media or email:

View article via:

Pdf Print