HARO is a journalist-driven model for sourcing stories that is more in keeping with today’s social approach to relationship building
LANHAM, MD, (PRWEB) June 10, 2010 –
Vocus (NASDAQ: VOCS), a leading provider of on-demand software for public relations management, announced today it has acquired HARO (Help A Reporter Out). HARO is a free service that links nearly 30,000 reporters and bloggers with more than 100,000 small businesses and public relations professionals.
HARO is an online community that brings reporters and bloggers together with credible sources, including entrepreneurs, business owners and PR professionals, at the critical point in the development of a news story. Using the HARO platform, reporters and bloggers submit requests for sources for news stories they are writing via a temporary and anonymous email address. Subscribers to HARO can then respond to relevant requests by email in an effort to generate publicity for their organization.
“HARO is a journalist-driven model for sourcing stories that is more in keeping with today’s social approach to relationship building,” said Rick Rudman, president and CEO, Vocus. “As a free service, HARO is a perfect on-ramp to the Vocus suite for new customers and complements our existing product portfolio.”
The HARO community is 100,000 members strong, with approximately 30,000 PR and marketing professionals and 70,000 small business owners. Vocus believes these members have come to rely on the service to obtain what is essentially free publicity. Wired Magazine referred to HARO as “crowdsourcing for news” and ReadWriteWeb said HARO was “PR for startups.”
HARO was founded by Peter Shankman (Twitter: @skydiver), a veteran public relations practitioner, serial entrepreneur, author, and social media consultant for NASA, Disney and Snapple. Shankman will join Vocus to help drive continued innovation for HARO and other social media products.
“The genesis of HARO was to provide both an efficient and journalist-friendly mechanism for linking credible sources on short deadlines,” said Shankman. “Vocus shares a common vision for HARO’s future and offers the technology, expertise and resources to take HARO to the next level.”
Financial terms of the deal were not disclosed. However, the acquisition is not expected to have a material impact on Vocus’ financial results for Q2 or full year 2010.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 6,800 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties, including those described in Vocus' filings with the Securities and Exchange Commission.
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