Issues Wire offers GR professionals the means to deliver their message directly to constituents, generating an online buzz for their issue or campaign.
Lanham, MD (Vocus) August 7, 2007
Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced the launch of Issues Wire, a new online news release distribution service dedicated exclusively to political and public interest issues. Built using Vocus' proven PRWeb news distribution platform, Issues Wire provides GR professionals with the ability to reach and communicate with millions of constituents, stakeholders and media.
"With the increasing number of people searching for news and information online, the Internet has become a powerful medium to gain visibility for issues-based and political platforms," said Bill Wagner, chief marketing officer at Vocus, Inc. "Issues Wire offers GR professionals the means to deliver their message directly to constituents, generating an online buzz for their issue or campaign."
Issues Wire releases enables GR practitioners to:
- Connect with New Stakeholders - By distributing news and information to a broad online audience, GR pros can identify new members, donors and constituents.
- Drive Web Traffic and Increase Search Ranking- Search engine optimization ensures premium placement in top search engines, providing a tool for GR practitioners to enhance the impact of their action alerts or lobbying efforts.
- Increase Online Buzz --Social media tools help releases receive traction on blogs and social media sites and virally spread online.
- Bring Messages to Life--Content-rich releases use embed images, video and multimedia content to not only tell the message but show it as well.
- See Results- Real-time visibility statistics provide the number of impressions a release receives to benchmark the impact and track a specific activity's impact on the overall visibility.
Issues Wire distributes releases directly to leading online news portals and high-traffic news sites including Yahoo! News as well as through millions of RSS feeds. Additionally, Issues Wire offers distribution through the Associated Press to each of the highest circulation newspapers within the top 100 DMAs as well as USA Today.
Available immediately, Issues Wire customers can choose from four levels of SEO and media visibility tailored towards meeting their individual needs: Basic Visibility distribution, optimizing a press release for high search engine rankings; Social Media, enhancing news release activity within the blogosphere with social media features; SEO Visibility, featuring advanced SEO features and benefits; Media Visibility, featuring distribution through the AP, embedded video and enhanced reporting features.
Issues Wire can be accessed at http://www.issueswire.com or directly within Vocus' GR software.
About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2,000 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit http://www.vocus.com or call 800.345.5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.