APCO Selects Vocus On-Demand Public Relations Software

Share Article

Association uses Vocus' fully-integrated on-demand PR platform to manage all of its media relations, news monitoring and communication activities.

Vocus logo

Prior to Vocus, we used a separate clipping service and press contact database but nothing for overall PR management

Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that the Association of Public-Safety Communications Officials (APCO) International, the world's largest organization dedicated to public safety communications, has selected Vocus PR software to manage its public relations activities. Using Vocus, APCO International is able to organize and maintain all its PR activities including media relations, news monitoring and reporting.

"Prior to Vocus, we used a separate clipping service and press contact database but nothing for overall PR management," Courtney McCarron, manager of Marketing and Communications/ Publications at The Association of Public-Safety Communications Officials (APCO) International said. "There was no other comparable solution. Vocus was the only software that provided all the services we were looking for and we immediately knew it was the best solution for us."

"The electronic clippings and reporting functions have made my job so much easier on a daily basis and the activities functions that track all the interactions I have with the media have helped me organize my media relations," continued McCarron. "Vocus has given us the ability to finally create media impact reports and show our leadership the importance of public relations."

APCO International is the world's largest organization dedicated to public safety communications. With more than 70 years behind it, APCO International has a rich and interesting history worth exploring. APCO International is an association that provides its members opportunities to learn through offering professional development assistance, take action by presenting a unified voice for the industry and connect through online and offline networking events and activities. As a not-for-profit organization with only two staff members managing all of its communication activities, APCO International needed to simplify its PR activities to focus energy on getting results.

McCarron added "A PR management system provides us with some extra hands to get the work done and helps us keep it all organized for easy reviewing and reporting. I often describe Vocus as an additional staff member. It is a necessary tool for me to do my job."

About APCO International:
The Association of Public-Safety Communications Officials (APCO) International is the world's oldest and largest professional organization dedicated to the enhancement of public safety communications. APCO International serves the professional needs of its 15,000 members worldwide by creating a platform for setting professional standards, addressing professional issues and providing education, products and services for people who manage, operate, maintain and supply the communications systems used by police, fire and emergency medical dispatch agencies throughout the world.

About Vocus, Inc.:
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2,200 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit http://www.vocus.com or call 800.345.5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Robin Lane