Walgreens and United Nations Foundation Honored with HALO Award for Cause Marketing Campaign to Support Global Childhood Immunizations
Washington, D.C. (PRWEB) May 29, 2014 -- The United Nations Foundation and Walgreens were recognized today by the Cause Marketing Forum (CMF) for their “Get A Shot. Give A Shot” campaign, a collaborative effort that helped to provide 3 million life-saving vaccines to children in developing countries. The organizations were presented with a HALO award for “Best Health-Related Campaign” at the annual CMF luncheon in Chicago. Hailed as cause marketing's highest honor in North America, HALO awards are presented to organizations exemplifying best in class strategies and tactics in the cause marketing space.
As an extension of its global efforts to improve immunization rates and provide greater access to health care services, Walgreens partnered with the United Nations Foundation in 2013 to launch “Get a Shot. Give a Shot,” pledging to donate the value of a life-saving vaccine to the UN Foundation's Shot@Life campaign for every vaccine the company administered over a six-week time period at its pharmacies and Healthcare Clinics. The campaign used a combination of advertising, in-store marketing, mass digital and social media, public relations and local events to promote the program.
“We’re honored to have Get a Shot. Give a Shot recognized for cause marketing excellence, and even more proud of the impact the program had in providing life-saving vaccines to millions of children who need them,” said David Barber, Walgreens divisional vice president of pharmacy marketing. “Working with the UN Foundation, and with the support of our customers who came to Walgreens and Healthcare Clinics for flu shots and other immunizations, we reached our donation goal that helps protect 3 million children from polio and measles. We also built a great foundation for a program that truly exemplified organizations coming together to do well by doing good.”
“The success of Get a Shot, Give a Shot is a testament to the creativity and commitment of Walgreens and people from across the nation who are helping us build this movement,” said Aaron Sherinian, Vice President for Communications and Public Relations for the UN Foundation. “Walgreens is a leader in the cause marketing space and their dedication to providing children in developing countries with access to life-saving vaccines will give millions of children a healthy shot at life. This campaign not only helped benefit millions of children, but helped millions of Americans rise to the challenge of an urgent global issue.”
Due to the overwhelming success of the campaign, and to further Walgreens and the UN Foundation’s efforts to improve immunization rates in the U.S. and beyond, the organizations plan to continue “Get a Shot. Give a Shot” in 2014 with a campaign launch mid-July.
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About Shot@Life
Shot@Life, a campaign of the United Nations Foundation, educates, connects and empowers Americans to help protect children in developing countries from vaccine-preventable diseases. By joining this movement, you can help save a child’s life every 20 seconds by learning about, advocating for and donating vaccines to children who need them most. Go to ShotAtLife.org to learn more.
About the United Nations Foundation
The United Nations Foundation, a public charity, was created in 1998 with entrepreneur and philanthropist Ted Turner’s historic $1 billion gift to support UN causes and activities. The UN Foundation builds and implements public/private partnerships to address the world’s most pressing problems, and works to broaden support for the UN through advocacy and public outreach. Through campaigns and partnerships, the organization connects people, ideas, and resources to help the UN solve global problems. The campaigns reduce child mortality, empower women and girls, create a new energy future, secure peace and human rights, and promote technology innovation to improve health outcomes. These solutions are helping the UN advance the eight global targets known as the Millennium Development Goals (MDGs). For more information, visit http://www.unfoundation.org.
About Walgreens
As the nation's largest drugstore chain with fiscal 2013 sales of $72 billion, Walgreens (http://www.walgreens.com) vision is to be the first choice in health and daily living for everyone in America, and beyond. Each day, Walgreens provides more than 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 8,209 drugstores in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers and in-store convenient care clinics, with more than 750 locations throughout the country.
Andrea J. Sok, Shot@Life, http://www.shotatlife.org, +1 (202) 864-5140, [email protected]
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