Webjam Launches Branded Services

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Powerful social publishing tool to extend brands into vibrant, interactive and monetized online communities.

Webjam today announces the launch of its Branded Services which enable businesses and organizations to create custom online communities, under the motto "Your social networks made easy". Webjam's Branded Services are the only platform that allows companies to give their audience, members or clients the ability to create their own social networks to spread awareness and bring a sense of purpose and community within a branded environment.

Through Webjam, users can manage forums, blogs, polls, photos, maps, videos and more. Webjam allows companies to initiate a faster interactive discussion about their products or services amongst their audience and to aggregate user generated content (UGC) and re-purpose it as a way to engage and empower their audience.

A number of organizations including ChoirZone, The Sanctuary, Yamaha Music Education, The Centre for Policy Studies, The Other Side, Zone New Media and the Digital Hub Development Agency have already piloted the service to great effect.

Ian Clethero, Managing Director of Zone New Media explains: "Webjam acts as a channel to virally spread information about us, as a forum for discussions and as a means to quickly set-up a community around an event. At the same time, Webjam is straightforward and simple to use allowing anyone within Zone New Media to maintain the site. Our audience loves the level of interaction that Webjam affords and the ability to set up their own sites from the branded templates we have provided."

Thanks to easy site creation and replicable templates, Webjam can enable hundreds of users to create their own micro-communities, facilitating viral spreading of the brand through users to a huge, untapped, passive audience, now transformed into a fully interactive community.

Webjam CEO, Yann Motte comments: "Businesses cannot afford to ignore the advantages that social media can bring. Currently, most social networking sites only allow organizations to create separate social networks that are simply a collection of individuals. However, as a next-generation social networking tool, Webjam brings the concept of social publishing to the next level by allowing users to create their own social network within the brand's environment."

Webjam gives any organization:

  • a viral engine for brands to leverage on what the community does best
  • a simple and easy-to-use social publishing platform to publish & share information with privacy, member management and collaboration
  • a powerful community management tool, from modular privacy settings to replication and co-edition rights, to easily share site maintenance and community management from a single platform.
  • a hassle-free turn-key solution where Webjam provides the platform, hosting and if necessary additional services like editorial & community management

Webjam Branded Services are suitable for non-profit organizations, brands, media and e-commerce companies, whilst the member sites created can range from the professional, to the personal, to the topical, to simple fan sites or clubs and societies. More info about Webjam Branded Services can be found at http://www.webjam.com/branded_services.

About Webjam
Webjam provides individuals and organizations with a free or subscription-based platform to create customisable, purpose-driven social networks, with the flexibility to control what is shared with whom. Webjam Branded Services allow larger organizations to build branded online communities in a Software as a Service (SaaS) mode.

Founded in 2006 by a British, a Spanish and a French entrepreneur in London, UK, Webjam differentiates itself by bundling powerful community features with an easy drag-and-drop interface, a rich catalogue of modules and styles and a unique feature to replicate contents, applications and lay-outs. Available to everyone regardless of technical skills, Webjam allows anyone to share their creations and learn from others.

A finalist in the Red Herring 100 Europe 2008, Webjam has been compared to Ning by CNET, offering "Apple-like simplicity for website building", and touted as an alternative to Facebook by BBC News Online.

For additional information: http://www.webjam.com.


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Nick Vangelis
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