Slow Response Times Can Dent Your Profits

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Shiny Reputation acknowledges the observations arising from the Monitis Survey about how slow response times on websites leads to an increased number of canceled online orders.

The findings of a survey conducted by leading cloud and web application provider, Monitis, led Shiny Reputation to emphasize the growing significance of using a website monitoring service. With the frenetic pace of life nowadays, people seldom have the patience to wait for a website to load completely, often preferring to opt for another website that provides the same products or services.

The survey conducted by Monitis, focused on typical online shopping habits and the factors used for selecting an online vendor. It also focused on what online shoppers do when confronted with a website that has an inordinately slow response time or worse, does not function properly.

The survey polled 1006 online shoppers in the US and found that 56% of consumers, who spent more than 2 hours per week shopping online, canceled their orders if they found the website had a slow response time. Further, 61% of all online shoppers said that they would not wait for more than 30 seconds for a website to load completely before moving to another competing vendor.

The results of the survey could not have come at a better time. With the start of the Holiday Season, businesses need to gear up for the exodus of individual and corporate customers buying gifts and other items. Ensuring that adequate and appropriate levels of website maintenance have been taken care of is vital for a business to gain a competitive edge over other rivals. Failure to do this can lead to a disgruntled customer going elsewhere or even leaving behind a bad review about the business. Therefore, not only do sales (and profits) get impacted, but the digital reputation of the business too.

Monitis is the first affordable network and systems monitoring solution that is based entirely in the Cloud. A global leader in this market, Monitis employed the services of Opinion Matters – a market research agency – for the purpose of conducting this survey.

With the commencement of the Holiday Season, the time for businesses to boost sales and generate profits has begun in earnest. Shiny Reputation urges business owners to monitor their website performance and ensure that it is free from bugs and slow response times. A delay of a few seconds could well lead to a huge difference in the bottom-line and fortunes of a business.

Shiny Reputation endeavors to equip business owners with simple skills and measures that would enable them to influence their Yelp reviews. With increasing customers referring to the internet for the smallest of products and services, reviews left behind on Yelp can provide a competitive edge to a business and Shiny Reputation uses their expertise to leverage this for their clients.

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