Whiter Image Dental Launches National Sales Team

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With a unique blend of products featuring style, ease-of-use, value pricing and outstanding results, Whiter Image Dental is launching a nationwide sales team with two seasoned professionals at the helm to bring this exciting new line to the dental market in full force.

Whiter Image Dental Logo

Whiter Image Dental Logo

I am extremely excited to help make Whiter Image Dental the first choice when it comes to whitening products in the dental community. - Luis Rivera, National Sales Co-Director

Whiter Image Dental, a new leader in the multi-billion dollar teeth whitening industry, has been gaining steady ground over the past year to establish a presence in the dental community. The company has refined it's product line, attended major tradeshows, and built strong industry relationships to shape a marketing strategy for rapid expansion in 2011. On the heels of recently announcing a highly decorated panel of dental professionals selected for the Whiter Image Dental Advisory Board, the company is expanding it's presence nationwide directed by two seasoned sales professionals. The effort will be lead by Luis Rivera and Robert Whitman who have over 20 years of extensive sales and technical experience in the dental and orthodontic industries. Starting with 30 Whiter Image Dental representatives in January 2011, they expect to grow the team to over 100 by the end of the first quarter. The team will work in close coordination with Whiter Image Dental founders Keith Rodbell and Brad Stevens to ensure a strong cooperation among field sales and corporate marketing and public relations agendas.

Luis has been in the dental industry for over 11 years. First with Sybron Dental Specialties as part of their orthodontic division, then with DEKA laser Technologies as a product specialist and trainer. "Having worked with successful sales organizations along with extensive experience in product development and training, I am extremely excited to help make Whiter Image Dental the first choice when it comes to whitening products in the dental community." says Rivera

Robert Whitman brings a strong diversity of skills to shape the Training and Education curriculum for all Whiter Image Dental sales representatives. He holds a Bachelors and Masters degree from Tulane University in Biomedical Engineering and most recently served as the director of technical sales for oral cancer screening devices with Trimira LLC. "Luis and I see an outstanding opportunity with Whiter Image Dental. As soon as I saw how my own dentist responded to their Chic-Flic Pen alone, I knew this would be a winner. Utilizing my sales experience and engineering background, I look forward to establishing a thoroughly educated and professional sales team. These products can excel in any practice if promoted properly" says Whitman.

Along with direct sales to local practices across the country, Whiter Image Dental Representatives will also be attending national and regional tradeshows through partnerships with consulting groups and vendor relationships including The Brady Group, Six Month Smile, Seattle Study Club and other credible organizations. "We are very excited about the year ahead and are very impressed with the energy and professionalism that Robert and Luis will bring to the Whiter Image Dental family" says Partner Keith Rodbell. "They share our values of premium quality, performance, and customer service to ensure that we maintain the positive reputation we have established in the dental community thus far."

About Whiter Image Dental
Whiter Image Dental is proud to be an innovative leader in the teeth whitening industry with an approach that delivers outstanding results for patients and marketing performance solutions for any dental practice. Utilizing the latest whitening technology coupled with premium branding, Whiter Image Dental delivers in-office and take-home solutions featuring trend-setting style, ease of use, the highest quality ingredients, and affordability with outstanding professional results. The company also offers a uniquely comprehensive, unsurpassed Dedicated Account Support System providing a consultative approach to program success with extensive product education and implementation strategies that leverage innovative print and digital marketing resources. Whiter Image Dental is committed to working hand-in-hand with practices to maximize patient satisfaction and overall program success. The product line consists of: Premium Prefilled In-Office Whitening Trays, Gingival Barrier, Chic-Flic TOGO Teeth Whitening & Lip Gloss Plumper Pen, Whiter Image TOGO Teeth Whitening Pen, Deluxe Home Edition Kit, Home Whitening Syringe Packs, EVA Sheets, Remi Desensitizing Paste, and the Premium LED Whitening Light.


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Keith Rodbell
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