Where page 1 usually entails beating thousands of competitors for the top 10 places, local search is limited to immediate competitors, with four positions to fight for. It’s far easier for small businesses to get results fast.
Leicester (PRWEB UK) 27 March 2013
The Search Engine Optimisation industry is constantly evolving, with algorithms created by Google promoting or deterring certain types of site. While the industry originated as a way of businesses gaining widespread, organic results across a huge geographic region, innovations such as ‘local results’ have changed previous approaches. These results stand out on search pages, preceding the regular collection of results, and offer consumers local solutions to their queries.
Considering this, Williams Commerce recently announced the start of the Local Search Optimisation services, allowing clients to rank well in their immediate vicinity. The service increases the number of local visitors diverted to the business, particularly beneficial for small companies who don’t operate a large online store.
Williams Commerce are offering the Local Search Optimisation service as a unique offer provided on its own, or more likely as a combined service with their wider SEO department. Companies can choose to optimise purely for attracting local custom, or to bring more in as an addition to a nationwide SEO campaign.
The Search Marketing Director from Williams Commerce was available to comment on the new service, and its implications within the wider industry. "Local search has made a huge difference in search results already. They break up organic results, making them appear longer, and bear considerably more significance for certain consumers and businesses. Importantly, a small business seeking to prosper in the local results doesn’t need a huge budget to succeed in an otherwise competitive industry. Where page 1 usually entails beating thousands of competitors for the top 10 places, local search is limited to immediate competitors, with four positions to fight for. It’s far easier for small businesses to get results fast."
Williams Commerce are a digital marketing and search engine optimisation agency, dealing with a worldwide collection of clients from their headquarters in central Leicester. With the face of search marketing constantly changing in the face of provider updates and algorithm changes, they hope offering optional local specialisation services will help them to better serve their clients over the coming year and beyond.