BMW Launches Regional Marketing Co-op Website Redesign

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Williams-Forrest, a creative technology solutions consulting firm, announces the launch of 44 redesigned BMW Regional Marketing Co-op websites (http://www.tristatebmw.com). This redesign will act to enhance the marketing capabilities of BMW dealerships within the US while unifying appearances and features of the sites with those users have grown accustomed to seeing on BMWUSA.com.

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Williams-Forrest, a creative technology solutions consulting firm, announces the launch of 44 redesigned BMW Regional Marketing Co-op websites (TristateBMW.com). This redesign will act to enhance the marketing capabilities of BMW dealerships within the US while unifying appearances and features of the sites with those users have grown accustomed to seeing on BMWUSA.com.

As with the BMWUSA.com redesign in December 2007, Williams-Forrest provided all of the technical architecture, technical project management, and quality assurance services for the BMW Regional Co-op redesign. Additionally, Williams-Forrest provided all of the web development services. This significant endeavor included the creation of a custom BMW-specific CMS solution built with ASP.NET 3.5, C# 3.0 and the Microsoft .NET 3.5 framework. The redesigned websites also include high performance AJAX interactions, LINQ for data access, and Google maps integration. Innovative marketing partner Dotglu (Dotglu) was responsible for all of the information architecture and creative components of the redesign.

BMW NA recognizes four different marketing regions in the US in which dealers can pool their resources into marketing co-ops, each with their own website. These sites represent a key marketing opportunity for dealers and have generated over 8.5 million page views so far this year, with well over 1.5 million unique visitors.

The new Co-op websites have a greater range of content including all model information such as Standard Features, Packages and Options, Model Accessories and Image Galleries, as well as information on the latest financing and special offers available. Each site is customizable to the co-op with specific information on local events and complete dealer CPO inventories available. Users also have the ability to submit lead generating forms directly from the regional sites, such as Request a Test Drive, Contact a Dealer, and Get a Quote.

Williams-Forrest provides sustainable technical services and solutions utilizing leading-edge technologies for both web and software applications. For more information, please visit Williams-Forrest.

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