As part of Winn-Dixie's digital marketing solution, we sought out a vendor partner who would provide the best customer experience for interactive ad circulars, integrated shopping lists and recipes, and a host of other product offerings
Colchester, VT (Vocus) December 7, 2010
MyWebGrocer was recently selected by Winn-Dixie Stores, Inc. to assist the Jacksonville-based supermarket in the deployment of its digital marketing programs.
As part of this plan, Winn-Dixie has contracted with MyWebGrocer to deliver an integrated solution that includes a web-based interactive circular, store locator, online shopping list, and online advertising and revenue sharing platform. With the addition of Winn-Dixie, MyWebGrocer now reaches more than 10,100 stores nationwide.
“As part of Winn-Dixie’s digital marketing solution, we sought out a vendor partner who would provide the best customer experience for interactive ad circulars, integrated shopping lists and recipes, and a host of other product offerings,” said Mary Kellmanson, Winn-Dixie’s Group Vice President of Marketing. “We see this as an opportunity to deliver a better solution for our customers by saving them time and helping them quickly locate savings throughout the store.”
According to MyWebGrocer’s CEO Rich Tarrant, “Today’s consumers live and work in a digital environment and Winn-Dixie clearly sees the value in connecting with its customers online and through mobile solutions. We are thrilled that Winn-Dixie has entrusted these initiatives to MyWebGrocer. We look forward to assisting Winn-Dixie as they increase customer loyalty and build market share.”
The announcement increases MyWebGrocer’s position as the leader in providing digital solutions to grocery retailers and consumer packaged goods companies. MyWebGrocer’s coverage in key southern media markets doubles with the addition of Winn-Dixie to the ad platform.
MyWebGrocer drives digital connections between consumers, grocery retailers, and Consumer Packaged Goods brands. MWG creates and manages digital solutions for clients including websites, digital media, online circulars, email marketing initiatives, mobile applications, social media strategies, and customer acquisition programs. MyWebGrocer works with more than 100 retailers nationally, representing more than 10,100 stores, and operates the largest grocery ad platform in the nation. For more information, visit http://www.mywebgrocer.com
Winn-Dixie Stores, Inc., is one of the nation’s largest food retailers. Founded in 1925, the Company is headquartered in Jacksonville, Fla. The Company currently operates 485 retail grocery locations, including 379 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi. For more information, please visit http://www.winn-dixie.com.