University of Calgary Class to Donate Proceeds from Vector Marketing/Cutco Sales to Children's Wish Foundation

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Two senior-level sales management classes at the Haskayne School of Business at the University of Calgary ( recently set a goal of raising $25,000 from the sale of Cutco cutlery for the Children’s Wish Foundation of Canada. The students will be trained by representatives of Vector Marketing Corporation, the sole distributor of Cutco.

Basically, we're creating a corporate sales department

The announcement was made by Dr. Derek Hassay, assistant professor of marketing, who teaches this experiential learning program, known as "Selling Smiles 101". The proceeds from these sales will grant the wishes of two local children suffering from Leukemia and cancer. The two elementary school girls are best friends, and their wish is to go to Disney World in March.

"The two girls and their families visited our class earlier this semester and it made a great impact on our students," said Hassay. "The students realize that they won't just be learning about sales processes. They will be bringing a great deal of happiness to these two families."

For several years, Hassay has partnered with Vector Marketing, a direct sales company which trains students how to sell high-end cutlery through in-home personal demonstrations. In four terms, the program has raised over $64,000 for the foundation's Alberta Chapter.

"The best way for students to learn is to go in the marketplace and sell," said Hassay. "By aligning with Cutco and Vector, students take the theory from the classroom and apply it to a real-world sales environment.

"The course skills acquired are valuable for personal growth and career preparation," said Hassay. "Just as rewarding is our participation with the Children's Wish Foundation. Aligning with this charity was an incentive for our students to sell and give back."

Cutco Cutlery, based in Olean, New York, is the largest kitchen cutlery manufacturer in North America. Founded 59 years ago, Cutco sells its products through a network of college students in Canada and the United States. Vector Marketing offers a sales training program that teaches students a wide range of skills, including time management, presentation, lead generation, customer service and how to work in a commission-structured environment.

Students, according to Hassay, aren't graded on actual sales, but rather on how they manage the process. "Basically, we're creating a corporate sales department," he said. "Students are required to develop a marketing strategy, make sales presentations, create sales reports, and then critique themselves after each demonstration."

About Children's Wish Foundation of Canada

The Children's Wish Foundation of Canada is dedicated to fulfilling a favorite wish for children diagnosed with a high-risk, life-threatening illness. The Foundation is the only all-Canadian organization with offices from coast to coast, granting wishes for these special children. This year marks 24 years and 14,000 wishes for the Foundation. To contact The Children's Wish Foundation of Canada, call 1.800.267.9474 or visit our web-site at

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