Core Products International Congratulates Hollywog Winner of Internationally Acclaimed Product Design Award for WiTouch®

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Core Products International exclusive US distributor of Hollywog’s WiTouch products, applauds their recent recognition in the “Best of the Best” product design 2013 category from the red dot design awards.

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Our global collaboration defines the standard for design and development required to succeed in today’s global market.

Core Products International celebrates the recent achievement of WiTouch® and WiTouchPro®, the first wireless remote controlled pain relief devices incorporating TENS technology to specifically target back pain. As the exclusive US distributor of Hollywog’s innovative product, they are happy to share the news of WiTouch® being awarded the “Best of the Best” in the product design category from the red dot design awards.

Since 1955, these awards have subjected newly released products to the ultimate evaluations from the most discerning juries. This year, more than 4,500 products competed for the coveted award that WiTouch® received. Recognized for its smart and impressive product creation, WiTouch® now carries the honor of being one of the world’s most renowned award recipients. The WiTouch received clearance from the FDA for over-the-counter and prescription use in 2012.

“We are honored to achieve the “red dot: best of the best” designation for our WiTouch products,“
said Chuck Thomas, President of Hollywog. “WiTouch and WiTouch Pro are the first wireless remote controlled pain relief devices incorporating TENS technology to specifically target back pain, and this prestigious award exemplifies our dedication to unique design and high quality to evolve ordinary medical devices to extraordinary levels. I am very proud of the Hollywog team and our development partners based in Australia: Katapult Design and Procept. Our global collaboration defines the standard for design and development required to succeed in today’s global market.”

Prof. Dr. Peter Zec, initiator and CEO of the red dot, has pointed out that strong design competence and economic success nowadays go hand in hand: “The winners of the ´red dot award: product design 2013´ are the protagonists of a highly developed design culture and design industry. These days it is becoming more and more difficult to distinguish between well‐designed products. It is often only in the details that the special qualities become apparent. However, those product creations that pass the test before the critical eyes of the international red dot jury will not disappear into the crowd and will be able to fend off global competition.”

As a winner in this competition, WiTouch® is guaranteed global visibility. Because on 1 July 2013, all eyes of the top names in international design will be focused on Essen, Germany. The red dot gala in the Aalto Theater is always the final highlight of the “red dot award: product design”. Over the past years, the awards ceremony has become established as a celebratory ceremony with international guests. WiTouch Pro will then be put on display during a four‐week special exhibition in the red dot design museum. The Design Zentrum Nordrhein Westfalen displays the award‐winning products in the red dot design museum for at least one year.

Further information is available at:

About Hollywog®
Hollywog is a medical device company that manufactures markets and distributes premium and
innovative products to the rapidly growing physical therapy and therapeutic rehabilitation segments of the health care industry. Our company’s mission is to evolve standard medical devices to a new height, fulfilling the customer’s desire for unique creative features and technology, high quality and exceptional customer service. Located in Chattanooga, Tennessee, USA, Hollywog has global relationships with distribution companies and suppliers established in over 20 countries. Our executive management team has over 70 years of industry‐specific experience, with extensive worldwide contacts in distribution, sourcing, product development and regulatory compliance. Hollywog is committed to bringing change to the industry with superior customer service, high quality and creative innovation.

To learn more about Hollywog, visit

About Core Products International
Founded in 1988, with the vision of making people’s lives more comfortable, Core Products International is an American innovator, manufacturer and distributor of professional quality health care products. Core markets and sells its products within the USA and internationally mainly to the professional health care markets. Core manufactures and assembles its products in Osceola and Chetek Wisconsin and is proud to employ American workers. Core’s product line includes orthopedic pillows, orthopedic supports and braces, hot and cold therapy products, electric and therapeutic massage products, and electrotherapy devices. For more information, please visit

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Sarah Nagel
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