World Cup 2010 South Africa: The WinkBall Story

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WinkBall Tells the Complete Story of World Cup 2010 and Shows it How It Is: Straight from South Africa

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World Cup 2010 came to an astounding finale this weekend with millions of people across the globe witnessing this historic tournament come to an exciting climax with a closing ceremony that celebrated South Africa as the first African World Cup host. This was a World Cup not too forget – full of drama and emotion, it encompassed the true spirit of Bafana Bafana. We saw a country defy its detractors and take centre stage as a nation who could proudly and successfully host the most prestigious event in sporting history. World Cup 2010 was a tournament that united South Africa as one and brought its people together.

There was a story behind this event that went further than a game of football: it was a story of people, a story of fans. It was, the UK’s number one video website, that told this engaging story via the emotional power of video. With World Cup 2010 being the first African World Cup, it was set to be the first online World Cup. With the onset of blogs and Twitter, we have seen the World Cup’s coverage stretch further than television sets. For this World Cup, WinkBall went one step further and it was WinkBall who provided the World Cup with an online video platform and presented the real story behind the World Cup. By seeing the World Cup from the fan’s perspective and from the intimate view point of street level, WinkBall has shown a real insight into what the World Cup truly means for its many fans.

WinkBall gave World Cup fans every chance to get involved and become a part of this historic tournament. It was with WinkBall’s extensive video coverage and numerous initiatives that made this World Cup the World Cup for fans.

Aside from reporting in the UK, WinkBall took its World Cup video coverage across seas to the host nation of South Africa. Employing 40 local South African people as citizen reporters, it was the WinkBall South Africa team that reported on the streets of South Africa and spoke to the nation’s people in the lead up to and throughout the World Cup. Asking them what they thought of the World Cup coming to South Africa, what they thought of the games, who their man of the match was and how they rated their teams chances, it was an honest and real look at the World Cup that had not been influenced by mainstream media. To see WinkBall’s World Cup coverage and see the real story of the World Cup straight from the streets of South Africa, see the following links:

With the World Cup blogosphere becoming a peripheral part of this year’s tournament, WinkBall got in on the action and launched their WinkBall World Cup Blog. A topically updated blog, the WinkBall World Cup Blog discussed all the big football stories and showcased WinkBall’s best videos from their World Cup coverage. Creating huge debate and discussion, it was another avenue to let fans have their say about World Cup 2010. To see the WinkBall World Cup Blog and the newly created WinkBall Blog, see the following links:

With WinkBall’s World Cup coverage came their biggest online initiative to date. For this year’s World Cup, WinkBall were proud to announce ‘Faces of the Fans’, a visually unique site that showcases the 30,000 plus fans that have spoken to WinkBall throughout World Cup 2010. Capturing all the drama and emotion of this year’s World Cup, ‘Faces of the Fans’ has given the World a unique flavour of World Cup 2010 straight from the streets of South Africa and directly from the people who matter, the fans. ‘Faces of the Fans’ is something original, unique and alternative and is a true representation of the World Cup in South Africa.

With its aesthetical beauty, it was fitting for ‘Faces of the Fans’ to be projected in iconic parts of South Africa and London. ‘Faces of the Fans’ was projected in Cape Town Square where thousands of South African citizens saw the many faces that WinkBall had spoken to in the World Cup. And recently, London hosted a projected screening of ‘Faces of the Fans’ in iconic locations such as Wellington Arch and Covent Garden. Are you one of the many faces of the World Cup WinkBall has spoken to? See yourself and others at

WinkBall’s World Cup coverage has undoubtedly been real, insightful, honest and above all unique and alternative. World Cup 2010 has made itself known in history as the first African World Cup and most importantly the first online World Cup. WinkBall has paved the way for this and World Cup 2010 will no doubt be the first of many World Cups that tap into the online world and furthermore tap into the power of online video. It’s still not too late to hear your voice – just log on and have your say at

For more information, please get in touch with: WinkBall’s Head of Press:
jennifer (at) winkball (dot) com - 020 8962 3030

Notes to Editors:
About WinkBall is a free, web-based, personal video communication service, which allows anyone to record, send and share videos with friends and family - privately. Users can also create and post content to video blogs and video walls for group viewing. Video messages delivered by WinkBall can be accessed anywhere, anytime through a web browser.

WinkBall is also used by brands and organisations to share video content, which users can actively choose to watch and share. All messages sent through WinkBall are supported by targeted five-second advertisements, which are played at the end of video messages.

WinkBall is safe, simple and fun and makes video the best way to communicate online.

Established in London in 2005, the WinkBall Project team has evolved to become a leading player in driving the future development of online communication.


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