When you skim a website or even a newspaper, it’s the headlines that help you decide which articles you want to take the time to read. The same can be said for search engines. If you want a news release to “catch the attention” of search engine spiders, the headline has to be written with keyword optimization in mind.
Not only will this white paper reveal the different parts of your release, you’ll also discover best practices for how to optimize the content of your release.
John Jantsch, founder of Duct Tape Marketing, is known as the “World´s Most Practical Small Business Expert” for consistently delivering real-world, proven small business marketing ideas and strategies.
A PRWeb press release can help your business or organization get reach and publicity on the web across search engines, blogs and websites in just a few simple steps.