As PR and social media now collide, the challenge for earnest practitioners is this — influencing without engaging in a bullying spin mentality. Can honesty co-exist with PR and social media?
View your copy of The ROI of Online Press Releases and learn more about the changing roles of public relations and marketing in the context of how the press release is being used as a tool for a wide variety of purposes and objectives.
Want to make journalists put down their coffee cups and actually read your news release? Build a publicity strategy that not only gets you noticed, but positions your business as the premiere “go to” entity in your industry.
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