Global Product Placement Spend Up 14.5% to $20.6B in 2019, But COVID-19 Impact to End 10-Yr Growth Streak in 2020; Strong Rebound Seen in '21 on TV, Digital, Music Growth
May 27, 2020Global product placement revenues grew for the 10th consecutive year in 2019, with the total value of product placements in all media growing 14.5% to $20.57 billion, according to new research released today by PQ Media. But due to the economic shock caused by the COVID-19 pandemic, product placement revenues worldwide are...
