Virid Launches Redesigned Windsor Website

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WindsorStore.com Website Offers Customers a Rich Shopping Experience Powered by the marketAgility eCommerce Cloud Platform

Virid, a leading provider of eCommerce solutions for retail brands, announces the launch of a redesigned retail website for Windsor on the marketAgility Cloud platform. The marketAgility Cloud platform is powered by Microsoft Azure and provides flexibility, scalability, and reliable performance. Windsor’s mobile-first, fully responsive website features a sleek, interactive design that appeals to the fashion forward individual.

“We are so happy with our new responsive website,” said Kristy Sexton, Manager of eCommerce at Windsor. “The design and functionality is perfect for our customers, and Virid has been an excellent partner throughout the redesign process.”

The new site includes features that appeal to the “Windsor Girl” who is mobile, active on social media, and on top of trends, including look books, fashion trends pages, and an express checkout that allows customers to complete orders in less steps on any device. Windsor is also leveraging the powerful technology of Magnetic to make product recommendations to customers based on purchasing data. Magnetic’s technology and marketing solutions are powered by unique data including purchase intent data from more than 450,000 partner sites, shopping profiles of over 250 million individuals, and behavioral insights across a billion active devices.

Also launching with the website is HeartRate, a new feature in Virid’s ratings and reviews platform, Revere. HeartRate allows a customer to “love” a product with a single click. Shoppers on the website can see the number of “hearts” on a product and know that they are purchasing something loved by fellow Windsor Girls.

"We've enjoyed being a part of Windsor's dramatic evolution over the last 10 years," said Steve Deller, CEO of Virid. "Their new site provides powerful new features and capabilities for their growing mobile audience, while allowing Windsor to showcase their products, events and special collections beautifully."

About Virid:
Virid is a leading provider of eCommerce solutions for growing retail brands. Since 1999, Virid has provided retailers with a trusted, stable eCommerce package including software, cloud-based hosting, integration support, and ongoing technology consulting. Virid prides itself on knowing retailers and their businesses and gives them the tools they need to competitively sell in the ever-changing digital space. For more information, please visit http://www.virid.com.

About Windsor:
Established in 1937, Windsor is a family-owned business dedicated to fostering a shopping environment that celebrates a woman's unique personality. Windsor is an apparel and accessory company creating products that fit the life and work styles of today's junior and contemporary woman. Windsor’s mission is to serve their customers by attending to them in the most courteous and professional manner. Windsor currently has stores in several states and continues to expand at a national level.

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Megan Lilly
Virid, Inc.
+1 (703) 689-2121
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since: 08/2011
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