Denver, Colorado (PRWEB) June 17, 2014
Unleaded Group teamed with Denver Beer Co.’s head taproom brewer, Austin Wiley, to craft a beer that symbolizes the continued success of the partnership between Denver Beer Co. and Unleaded. “We picked a Belgian-style saison, or seasonal farmhouse brew, since Unleaded’s anniversary is in the summer,” Charlie Berger, co-owner of Denver Beer Co., explained.
Denver natives Berger and Jarod Clark, president of Unleaded Group, met Andrew Klein, VP of Unleaded, and Patrick Crawford, co-founder of Denver Beer Co., while undergraduates at Colgate University in Hamilton, NY. After graduation, Clark and Klein launched Unleaded Software Inc., producing hundreds of Magento ecommerce and content managed websites. One of those sites belongs to Denver Beer Co., http://www.DenverBeerCompany.com.
From its inception, Denver Beer Co. recruited Unleaded Group to design its brand graphics, packaging and interior spaces as well as the company website. Unleaded's work for Denver Beer Co. won a Graphic Design USA award and a Denver Mayor's Design Award, and has been featured in numerous design and business publications.
The four friends collaborated in naming the new beer “En Route” in keeping with Unleaded’s automotive-themed branding. “The name speaks to how far the Unleaded Group has come as a company and team in 10 years, and how much farther we have to go,” Klein said, adding, “We’ve got plenty left in the tank to make the trip.”
“Once we had a name for the beer, we had Klein’s design team at Unleaded create the labels for the bottles,” Crawford said. The label design features the Unleaded Group logo in a winged medallion above the beer’s name with callouts to the anniversary and a clever reference to the recent birth of Clark’s son, Otto. The back label sports a quotation from Jack Kerouac’s cult-classic novel, On the Road.
The brewing of En Route saison began in mid-May with a release date of mid-June 2014. En Route is bottled in a classic one-liter swing-stoppered glass Grolsch-style bottle as well being offered on tap at Denver Beer Co.
“When we launched Unleaded out of my home, we always had a keg cooling in the kitchen sink,” Clark recalled. “Having this special brew by Denver Beer Co. is a great way to commemorate our friendship and the work hard-play hard culture that is a big part in the success of both our businesses.”
Crawford and Berger opened a tap house named Denver Beer Co. in 2011 in Denver’s booming Platte Valley. Their Graham Cracker Porter won a bronze medal at the Great American Beer Festival in the first year of operations.
The brewery’s design is inspired by the beer gardens of Bavaria where Berger honed his brewing skills. To meet growing demand for craft beers, Denver Beer Co. will open a separate production and canning facility nearby in July 2014.
“Our brewery is founded on a passion for high quality, flavorfully crafted beer and the belief that the best pints are those shared with good company. We designed Denver Beer Co. to be a place where new and old friends can share a table and pint out of doors,” Crawford added.
For information about Denver Beer Co., visit: http://www.denverbeerco.com.
Learn more about Unleaded Group at: http://www.unleadedgroup.com.
About Unleaded Group
Unleaded Software Inc. is a world-recognized web design and development company headquartered in Denver’s Ballpark District. Founded in 19967, the firm was incorporated in 2004 and is distinguished as a Magento Gold Partner, producing nearly 600+ ecommerce websites and Content Managed Solution websites for customers worldwide. With satellite offices in Ahmedabad, India; Seville, Spain and Miami, Florida, . Unleaded also offers website hosting, marketing and video services, content writing and optimization services.
About Denver Beer Co.
The idea behind Denver Beer Co is simple. Good beer is best enjoyed with friends, fresh air, and a bit of adventurous spirit to sharpen the palate. Our craft brewery specializes in artisan and seasonal varieties of premium ales and lagers made from the best ingredients around. Brewed with traditional methods and innovative spirit, our beer is always fresh and flavorful. Our beer is serious fun!