In an industry where data points like gender are frequently guessed or paneled with the accuracy of a coin toss, marketers using Adobe’s DMP can now capitalize on Webbula’s individually linked, self-reported data...
Wexford, PA (PRWEB) November 08, 2016
Webbula, a leader in providing marketable, self reported, deterministic data, announced today that its consumer and business audiences are now available in Adobe Audience Manager, one of the industry's leading data management platforms (DMP), which consolidates audience information from all available sources via its Audience Marketplace.
With Webbula’s Demographic, Interest & Lifestyle, Automotive, Financial, Political and B2B Premium data audiences, marketers and their agencies can optimize and execute highly intelligent B2B and B2C campaigns using hundreds of millions of cookies and mobile IDs.
“We are delighted to offer Adobe Audience Manager as a new access point for our accurate, authoritative, un-modeled audiences,” said Douglas Egeth, Webbula’s COO. “In an industry where data points like gender are frequently guessed or paneled with the accuracy of a coin toss, marketers using Adobe’s DMP can now capitalize on Webbula’s individually linked, self-reported data which takes the guesswork out of the most fundamental data points like gender.”
Adobe Audience Manager helps advertisers and publishers build unique audience profiles to identify the most valuable segments and use them across digital marketing channels. Audience Marketplace, a data exchange in Adobe Audience Manager, is a private data marketplace that connects advertisers and content publishers to buy and sell second and third-party data without the time-consuming challenges of setting up individual partnership agreements. The data exchange also enables companies to scale its high-value audience segments for personalized and targeted content across marketing channels.
“We are pleased to now offer our Adobe Audience Manager clients access to Webbula’s deterministic data solutions. Webbula has a proven focus on data quality and self-reported data that delivers tremendous value to marketers and our clients. We’re excited that Webbula is joining Adobe’s partner ecosystem,” said Ali Bohra, director of product marketing, Adobe.
Webbula is the industry’s most comprehensive data quality platform. Since 2009, our technology and world-class partner ecosystem has enabled us to provide sophisticated multi-channel solutions to our clients via CloudHygiene, Data Enhancement, and Online Audience Targeting. Webbula’s data technology enables marketers to mitigate email delivery threats, enhance CRM lists, and create actionable audiences for desktop and mobile ad serving. For more information, visit https://webbula.com.