HYFN Names Adam Gerston Vice President of Client Partnerships

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Responsible For Scaling HYFN’s Media Partnerships with Key Clients & Agencies Around the Country

With its innovative technology and passionate staff, HYFN is a one-stop shop committed to connecting brands and people digitally.

Adam is a seasoned executive in the social media space. His extraordinarily high level of expertise and depth of knowledge in the space is hard to beat and will be instrumental to the scaling of HYFN’s business in 2015 and beyond.

HYFN, a full-service digital agency and Facebook® Marketing Partner announced today the hiring of Adam Gerston as vice president of client partnerships. Gerston previously was vice president of partnerships at SHIFT, spearheading the development of the company’s Open Marketing Cloud, and driving new business on the west coast.

He will be based in the San Francisco office and will report to HYFN’s Executive Vice President of Client Partnerships and Marketing, Peter Pouliopoulos. Gerston will be responsible for scaling HYFN’s media partnerships with key clients and agencies around the country, in addition to serving as the day-to-day HYFN representative with Facebook headquarters.

“I’ve always been impressed by the caliber of people at HYFN, their outstanding work, and I look forward to being a part of and helping to make an impact in the company’s growth moving forward,” said Gerston.

Prior to SHIFT, Gerston worked at Facebook, where he helped develop the Preferred Marketing Developer program (the former name of Facebook Marketing Partners). In that capacity, he guided numerous industry-leading companies to develop and market technologies that make advertising on Facebook more scalable, effective, and efficient. His career also includes working with clients such as Microsoft, eBay, and Samsung while an account leader at McCann and Jack Morton.

“HYFN is thrilled to continue its solid growth and commitment to hiring the best talent by adding Adam Gerston to the team,” said Pouliopoulos. “Adam is a seasoned executive in the social media space. His extraordinarily high level of expertise and depth of knowledge in the space is hard to beat and will be instrumental to the scaling of HYFN’s business in 2015 and beyond.”

About HYFN: Founded in 2000 with offices in Los Angeles, San Francisco, Chicago, and New York, HYFN is a full service digital agency that specializes in creating custom social, mobile, and web experiences for global brands that want to reach and engage their target audiences wherever they are, on any device. From initial ideation to campaign conclusion, HYFN initiates creative and technical solutions that deliver tangible results. Through its proprietary social platform HYFN8, HYFN can efficiently build, amplify, and execute social conversations and drive highly targeted traffic to brands via ad buys on Facebook, Twitter, and other leading social networks. With its innovative technology and passionate staff, HYFN is a one-stop shop committed to connecting brands and people digitally.

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Casey Sherman
HYFN
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