These commercials make a fun but convincing argument that 1-800-DENTIST really is a smarter way to find a dentist. No individual or company works as hard we do to make sure consumers find the right dentist.
Los Angeles, CA (PRWEB) August 06, 2013
1-800-DENTIST®, the nation’s premier dental marketing company, has launched a new series of TV commercials as part of its annual $50 million consumer advertising campaign. The 30-second spots (and shorter 15 second lifts) address the top reasons consumers have difficulty finding a dentist and motivates them to call 1-800-DENTIST instead of exploring other, less reliable options.
The new commercials are part of an aggressive expansion of 1-800-DENTIST’s consumer advertising campaign and the latest example of the company’s increasing investment to provide its member dentists with new patient leads. While the company currently reaches approximately 6 million consumers annually, this new advertising campaign is designed to increase that number by expanding awareness into new markets.
“Our goals have always been to motivate consumers to make dental health a priority and to keep our member dentists’ schedules full,” said Michael Turner, CEO of 1-800-DENTIST. “These commercials make a fun but convincing argument that 1-800-DENTIST really is a smarter way to find a dentist. Unlike their friends on Facebook, we match people to dentists by schedule, location, specialties and insurance plans. No individual or company works as hard we do to make sure consumers find the right dentist.”
The new commercials began airing on August 5th and continue the acclaimed “Useless” TV campaign 1-800-DENTIST first launched in 2011. The commercials are the work of Secret Weapon Marketing, an award-winning creative agency that has created iconic TV commercials for major brands, including IKEA and the fast food chain Jack in the Box. This is a continued relationship from the 2011 campaign.
“As more and more people turn to various online sources such as social media and review sites in their search for a dentist, they are finding that these new sources really don’t make the process of finding a dentist any easier. That’s where we come in,” said Turner. “1-800-DENTIST has over 25 years of experience of successfully matching patients and dentists. These commercials are designed to build brand awareness and drive new consumers to 1-800-DENTST and subsequently our member dentists.”
In addition to its flagship new patient leads program, 1-800-DENTIST offers a full suite of online marketing tools that help grow the practice from all angles. The company also features a library of dental marketing content, including free whitepapers and on-demand Webinars. To find out more, call 1-877-906-9704 or visit 1800dentist.com/dentalmarketing.
1-800-DENTIST has been the nation’s premier dental marketing company since 1986, helping thousands of successful dentists grow their business. Beginning as a lead generation company for dentists, the program has delivered over 7 million new patient leads to member dentists. Today, 1-800-DENTIST is a total marketing resource for dentists, offering multiple products to help dentists acquire, retain and manage patients. In addition to its flagship PatientProducer® program (new patient leads), the company also offers PatientActivator (automated patient communications and online marketing), ReputationMonitor® (online reputation management) and WebDirector (websites and online identity).
Contact: Betsy Roddy, 1-800-DENTIST, 310-215-6535
About Secret Weapon Marketing
Established in 1997, Secret Weapon Marketing is a full-service creative agency known for developing unusually effective advertising and marketing campaigns. Committed to constructing unique and recognizable properties for its clients, the Santa Monica, CA based agency has won a total of 13 EFFIE awards, including one for the Honda Helpful campaign on behalf of the Southern California Honda Dealers Association, and a 2008 Gold Effie for work on the Jack in the Box® campaign.