One of the most surprising findings was that office managers and dentists often have different perceptions of what is currently being done in their practice.
Los Angeles, CA (PRWEB) October 03, 2013
1-800-DENTIST®, the nation’s premier dental marketing company, has released a new free whitepaper, “A Practice Divided: How Office Managers and Dentists View Marketing Differently.” The report is based on a recent survey of over 1,700 dentists and office managers nationwide.
Co-sponsored by the American Association of Dental Office Managers (AADOM), “A Practice Divided” reveals the four hidden disconnects in most dental practices - particularly when it comes to evaluating which marketing and communication technologies and techniques are most effective with patients. Office managers and dentists gave surprisingly different answers when asked about the importance of digital marketing techniques like websites, social media, reviews and more.
“One of the most surprising findings was that office managers and dentists often have different perceptions of what is currently being done in their practice,” said Michael Turner, CEO of 1-800-DENTIST. “In many cases, the practice has much more of a presence online than the dentist realizes.”
Most importantly, the report offers practical strategies that help dentists and office mangers work better together to improve the performance of their most important marketing assets – including offering guidelines for how to communicate front office insight to the dentist, and incorporate it into the business decisions of the practice.
“Office managers and dentists serve very different roles in the practice and it makes sense they would have distinct points of view,” added Turner. “This report offers a framework for sharing information and bridging the marketing gap within in the practice.”
The new report is the latest in a series of dental marketing whitepapers published by 1-800-DENTIST over the last year. These free resources are offered to complement the company’s full suite of marketing products, which offers solutions for every aspect of dental practice growth. Dental professionals can request a free copy of “A Practice Divided” by calling 1-855-243-3401 or by visiting http://www.1800dentist.com/PracticeDivided and taking a 10-minute demo of
PatientActivator®, 1-800-DENTIST’s award-winning patient communication software.
1-800-DENTIST has been the nation’s premier dental marketing company since 1986, helping thousands of successful dentists grow their business. Beginning as a lead generation company for dentists, the program has delivered over 7 million new patient leads to member dentists. Today, 1-800-DENTIST is a total marketing resource for dentists, offering multiple products to help dentists attract, retain and optimize patients. In addition to its flagship PatientProducer® program (new patient leads), the company also offers PatientActivator® (automated patient communications and online marketing), ReputationMonitor® (online reputation management), ReActivation Pro® (dormant patient reactivation) and WebDirector® (websites and online identity).
Contact: Betsy Roddy, 1-800-DENTIST, 310-215-6535