1WorldSync and Hubba collaborate to create world’s largest Product Discovery Network

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Hubba’s Discovery Network now linked with 1WordSync’s platform, providing leading brands with increased exposure to retail buyers; accelerating growth

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We are thrilled to create a strategic relationship with 1WorldSync so we can help companies showcase their products and brand stories to a broader business audience.

1WorldSync, the leading global multi-enterprise product information network, and Hubba, the world’s fastest growing Discovery Network for brands and retailers, are collaborating to develop the world’s largest Product Discovery Network. Currently on Hubba, over 20,000 companies and hundreds of thousands of their products are shared between trading partners. Linking these two networks provides increased visibility for 1WorldSync’s 21,000 brand customers and the opportunity to accelerate growth by showcasing their products to retailers, distributors, industry experts and other multi-channel trading partners across the globe.

This strategic collaboration combines 1WorldSync’s powerful platform of trusted product content with Hubba’s rapidly expanding Discovery Network. Leveraging these assets, leading brands can be discovered by retail buyers and leverage existing capabilities to organize and distribute product information required by their trading partners.

“Our customers are consistently challenging us to make it as simple as possible to manage their digital product information and their digital commerce content for all market channels. Through the combination of Hubba’s Discovery Network with 1WorldSync’s global product information network, we are enhancing the value we deliver to our customers, helping them accelerate their growth and provide additional exposure for their products and brand stories,” explained Daniel Wilkinson, Chief Commercial Officer, 1WorldSync.

Through the collaboration, 1WorldSync's sell-side customers can seamlessly access Hubba’s Discovery Network, exposing their products and brands to thousands of retail buyers and industry experts. In addition, 1WorldSync’s buy-side customers will be able to easily discover tens of thousands of exciting brands and unique products on the Hubba platform. Through Hubba, brands can drive new business through convenient access to 1WorldSync’s suite of solutions and the ability to manage and distribute product information on a global basis.

“Since we launched our network two years ago, Hubba has seen unprecedented growth that has culminated in an amazing community of the world’s most interesting brands”, says Ben Zifkin, Founder and CEO of Hubba. “We are thrilled to create a strategic relationship with 1WorldSync so we can help companies showcase their products and brand stories to a broader business audience.” Already working with large companies like Unilever and Anheuser-Busch InBev, Hubba is equally focused on shining a light on the ever-expanding world of craft brands.

Product discovery has historically been a function of costly and infrequent industry tradeshows, random internet searches and combing through magazines and out of date catalogues. While retail buyers already know the dozen biggest brands in any given category, Hubba’s Discovery Network exposes them to thousands more that they would not have known about and recommends key brands that would best suit their needs.

The Hubba and 1WorldSync collaboration will span dozens of verticals, including an ever expanding list of specialized communities: Sports & Outdoor, Babies, Toys & Kids, Health & Wellness, Pet, Apparel & Accessories, Personal Care & Beauty, Housewares, Food & Beverage and Consumer Packaged Goods.

Brands and retailers are invited to visit http://www.hubba.com/1WS for more information.


1WorldSync is the leading multi-enterprise product information network, helping more than 21,000 global brands and their trading partners in 60 countries – share authentic, trusted content in the hands of their customers and consumers, empowering them to make the right choices, purchases or health and lifestyle decisions.

Through its solutions, technology platform and expert services, 1WorldSync provides solutions that meet the diverse needs of its customers, including sustainable product information exchange mechanisms for global commerce initiatives. For more information, please visit http://www.1worldsync.com.


Hubba is the place where Retail buyers and influencers get product information on the products they love and discover new stuff from the most interesting brands in the world.

Hubba has been included on Deloitte’s Hot 50 Companies to Watch list, Top 3 Best New Startups (KPMG Startup Awards), the Top 20 Most Innovative Companies (CIX) and Top 25 Up and Coming ICT Companies (Branham Group). Most recently in May 2016, Forrester Research selected Hubba as a breakout Retail eBusiness vendor, and in June 2016, Hubba was a winner of the prestigious Red Herring Top 100 North America award.

Hubba is deeply committed to giving back to the community. Hubba is proud to be a founding partner of Ladies Learning Code and founding donor to the Upside Foundation.

Please join us at http://www.hubba.com

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