Small businesses need help to be seen online because Google is notorious for keeping secret the recipe it uses to rank websites.
(PRWEB) August 28, 2013
The reason that small businesses need help when it comes to being seen online on Google is because Google is notorious for keeping secret the recipe it uses to rank websites. However, the search engine has now admitted that it uses a minimum 200 ranking signals in its algorithm, which offers companies a valuable insight into what is required to establish and grow a presence across the web.
Businesses in Glasgow, Scotland, needn’t look far for information on the correct way to rank their websites on Google. Internet marketing experts David Boyes and Maya Mendoza ask the key question: are you really getting the full story? And does the mainstream media provide any clues? The answer to both questions is no.
Google keeps its ranking algorithms close to its chest because it wants to deliver the best search results to its customers. The benefit to business is that their information will highlighted at the expense of spammy sales pages.
But corporate marketing messages can be lost or damaged as a result of Google’s almost religious fervour to retain control over the consumer Internet experience. Furthermore, if companies don’t understand the SEO codings and criteria, they will not be seen at all, despite their best efforts and intentions.
Among the 200 SEO ranking secrets that have been gleaned by many marketers (scrupulous and unscrupulous) across the world are:
- Website content length matters (short, superficial articles are not helpful)
- Private Whois information can be harmful
- Image information is important (alternate text, title, description and captions)
- Excessively long URLs can work against you
- Keyword-stuffing is a no-no
Based on the information contained in this massive Google ranking infographic, businesses are afforded an insight into what to do and what not to do to get noticed in cyberspace.
They will learn:
Five Ways That Companies Can Become King of the Internet Jungle
1. Make sure they are listed on business national and local directories
2. Claim a Google+ Local listing (Places)
3. Do keyword research
4. Help Google recognise and read their website, through the use of researched keywords, descriptive meta-tags and page descriptions
5. Ensure that their website domain is registered for 10 years
They will also learn:
Five Ways to Make Sure Their Site Gets Lost in Cyberspace
1. Don't plan your navigation
2. Have no content strategy
3. Dismiss the importance of social media buttons and interaction
4. Underestimate the key role played by fresh website content
5. Copy or plagiarise other people’s material
Bang the Jungle Drum
A company website is the modern equivalent of jungle drums, sending out a clear message that brings people to your door. The need to learn how to bang that drum in a way that customers want to hear is critical. Content needs to be consistent with their industry sector and consistently output.
Maya Mendoza says: “The message for businesses is clear: If you don’t have a plan, don’t get started. Taking time to establishing strong foundations is key to getting it right. Get this aspect wrong, and, despite the best endeavours and intentions, everything will come crashing down at some point.”
“This is why it is important to consult those who are specialists in the field. The right one can seriously improve page rank – and the bottom line.”
“Our Website SEO Clinic gives businesses the chance to get to know us, and vice versa. It’s a great way to find out if we are a good fit – and allows us to find out how we can deliver the results that companies want over an expected time line.”
“Internet marketing, with all it entails, is an ongoing process. It takes time, discipline and consistent action, so you will want to work with a company that has a real interest in your business (and understands how your customers think).”
More information about the Website SEO Clinic and complementary website SEO audit with 30-minute marketing consultation can be seen at the Milagro Fusion Marketing website
Milagro Fusion Marketing and Maya Mendoza
Maya Mendoza is an independent online marketing consultant and founder of Milagro Fusion Marketing. Ms Mendoza and her team specialise in assisting individuals and small business owners to make the best use of up to date Digital Marketing, PR and Online technologies, while increasing their search rankings and presence online.
WordMediaCo and David Boyes
WordMediaCo provides media consultancy services to corporate clients. Whether it’s public relations, website content, social media strategies or blogs, the company nurtures and protect hard-won reputations through concise, compelling communication.