Mobile revenues soared to $3 billion in the first half of 2013, representing triple-digit growth at 145 percent.
(Long Island, NY) (PRWEB) October 11, 2013
Searchen Networks, Inc., an Internet advertising and search engine marketing company, has announced a report released on Wednesday, October 9, 2013, measuring the top advertising verticals completed by the Interactive Advertising Bureau (IAB).
Report highlights include:
- Mobile revenues soared to $3 billion in the first half of 2013, representing triple-digit growth at 145 percent, from $1.2 billion in the same period last year.
- Digital video, a component of display-related advertising, took in $1.3 billion in revenue during the first six months of 2013, an uptick of 24 percent over the first half of 2012 at $1.1 billion.
- Search revenues in the first half of 2013 totaled $8.7 billion, up 7 percent from $8.1 billion in the first half of 2012.
- Display-related advertising revenues in the first half of 2013 totaled $6.1 billion, accounting for 30 percent of revenues in the time period, up 9 percent from $5.6 billion in the first half of 2012
The top three advertising verticals accounted for 46 percent of advertising revenue, including Retail at 20 percent, Financial Services at 14 percent and Automotive at 12 percent.
For complete details on this release as well as the accompanying charts visits: http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-100913.
About SEARCHEN NETWORKS®
Searchen Networks ® is a pioneer in search engine marketing. The SEARCHEN® mission is, and has always been, to provide services poised at increasing a company’s overall visibility on the Internet. Providing customers around the world with Internet domain names (web addresses), web hosting, SSL certificates and more, Searchen Networks ® services its own network of media properties and provides expert Internet advertising consulting to a select group of clients throughout the United States.