Social media is vital to today’s marketers; Katie Lance, Jen Horton and Spike Jones will help our audience stay on the cutting edge of the changing marketing landscape.
Beltsville, MD (PRWEB) September 09, 2013
Vocus, Inc. (NASDAQ: VOCS), a leading marketing cloud provider, announced three September webinars. These instructional, hour-long sessions will help marketers target their most productive fans and inspire offline conversations with social media:
- Wednesday, September 11, 2:00 p.m. ET (UTC/GMT - 4h): Katie Lance - Target the Top for Social Success
- Wednesday, September 18, 2:00 p.m. ET (UTC/GMT - 4h): Jennifer Horton - Smash Social Silos
- Wednesday, September 25, 2:00 p.m. ET (UTC/GMT - 4h): Spike Jones - Ignite Your Word of Mouth
An organization’s most diehard social media fans deliver a majority of its digital marketing results, says Katie Lance, CEO of Katie Lance Consulting. On September 11, Lance will provide the social optimization tactics that help marketers drive loyal customers to build brand, boost conversion and increase social’s ROI.
Jennifer Horton of SiriusDecisions will help companies create social sizzle by integrating and measuring social media properly on September 11. With her tips, companies can generate demand using content tailored to fans, grow revenues fast by fine-tuning social strategies, and demonstrate social’s value to decision-makers.
On September 25, “Brains on Fire” co-author Spike Jones will discuss how to turn online buzz into offline chatter, where 90 percent of brand conversations occur. Jones’ strategies highlight how businesses can energize customers, create brand evangelists and amplify customer passion.
“We look forward to three of the industry’s top marketing minds sharing their expertise,” said Vocus Chief Marketing Officer Mark Gambill. “Social media is vital to today’s marketers; Katie Lance, Jen Horton and Spike Jones will help our audience stay on the cutting edge of the changing marketing landscape.”
All Vocus webinars are free and open to the public. They start at 2:00 p.m. ET (UTC/GMT - 4h) unless otherwise noted. Register for each webinar by clicking the links above. Webinars are presented through your computer without a separate dial-in number. On-demand replays of these webinars are available to registered attendees. An archive of our recent webinars is located on http://www.vocus.com/resources/webinars-events/.
Vocus is a leading marketing cloud provider that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.
This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.
The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rate.