Salem, MA (PRWEB) December 17, 2013
With the passion and drive to provide consumers with the best cocktails, Powell & Mahoney, Ltd. has launched its line of all-natural, authentically delicious bar
ingredients: Dirty Martini, True Grenadine, Simple Syrup, and Clarified Lime Juice. The line extension will be introduced at the 2014 Winter Fancy Food Show in San Francisco.
The new Bar Ingredients are gluten-free, all natural and crafted in small batches out of Powell & Mahoney’s plant in Vermont. The 375ml bottles will retail at $4.99 - $5.99 per bottle, thereby allowing at-home consumers to craft restaurant quality cocktails at a fraction of the bar or restaurant price.
Brian Powell, one of Powell & Mahoney’s Co-Founders adds, “This is a natural line extension for us. What is widely available to the trade and to consumers are 'confections,' they are not genuine…they are not real food products. Our Grenadine, Clarified Lime Juice and Simple Syrup are the perfect foundation for any handcrafted cocktail.”
Mark Mahoney, another Co-Founder has lauded his favorite new SKU, the Dirty Martini. "Our Dirty Martini is a quality blend of all-natural olive brine resulting in a sensational and consistently delicious Dirty Martini!”
Tad Carducci, who has played a major role in the recipe development in many Powell & Mahoney, Ltd. mixers, was the architect and “the palette” behind the development of the Powell & Mahoney, Ltd Bar Ingredients. Tad set forth to create truly pure, unique and unparalleled cocktail ingredients and, once again, he hit the bull’s-eye!
Brian Powell maintains "Powell & Mahoney, Ltd. has aimed to set the bar (Ingredients) much higher in this space. The best sellers in this space are widely used, but people don’t understand what they are using when they pour them. I am not a fan of high fructose corn syrup in any cocktail...it’s too sweet and it has no cut nor crispness to it."
Powell & Mahoney, Ltd. Bar Ingredients were launched in early December, and are now available for ordering at powellandmahoney.com. The ingredients will soon be available at finer gourmet, grocery and natural foods stores, as well as - in many states where finer wines, spirits and beers are sold.
About Powell & Mahoney, Ltd.
Powell & Mahoney, Ltd. was founded by two-beverage industry veterans who were inspired by the lack of quality mixers made available to consumers. Noticing a true need in the market, the duo combined their expertise and passion and launched the successful mixer brand. Powell & Mahoney, Ltd. has reinvented classic cocktail recipes by swapping out artificial flavoring and preservatives for hand selected, better-for-you ingredients.