This partnership with the Atlanta Falcons shows our commitment to our brokers, owners, agents, to the Atlanta market and to our future RE/MAX franchisees. It is part of our sports marketing strategy to promote the RE/MAX brand.
Alpharetta, Georgia (PRWEB) August 27, 2013
On Monday, September 9, RE/MAX Regional Services will officially unveil the RE/MAX of Georgia Gate at the Georgia Dome during an exclusive private reception on the Club Level for some 200 RE/MAX owners, brokers and agents from the greater metropolitan Atlanta area. The entire Gate C section at the Dome will be transformed into the RE/MAX zone by large red, white and black signage sporting the RE/MAX and the Atlanta Falcons’ logos.
It took approximately 8,000 sq. ft. of material to make the large promotional graphics, banners and wraps. Designed by the RE/MAX Regional Services marketing team, the signage at Gate C is just one element of the significant marketing agreement concluded earlier this year between RE/MAX, the top real estate company in Georgia, the Atlanta Falcons and the Georgia Dome.
In addition to these great visuals that will be seen by more than 1.5 million people annually, RE/MAX has also been designated the Official Real Estate Partner of the Atlanta Falcons, and a dedicated RE/MAX Falcons real estate team has been created to help Falcons associates find their perfect home.
Jay Garrity, Sales and Marketing Director for RE/MAX Regional Services who works with more than 300 independently owned RE/MAX offices throughout Georgia, Tennessee, Kentucky, Southern Ohio and Southeastern Michigan, designed this major sports marketing strategy for RE/MAX.
“We are the first real estate company in the Southeast to enter into such a marketing agreement with the Falcons,” he notes. “It is a great way to create additional awareness and get the RE/MAX name in front of potential homebuyers. The Falcons are the Home Team, but when you think about it, so are our RE/MAX agents.
“This partnership with the Atlanta Falcons shows our commitment to our brokers, owners, agents, to the Atlanta market and to our future RE/MAX franchisees,” says Garrity. “At RE/MAX, we offer a robust marketing and advertising program that, in combination with our proprietary BrokerFirst® program, helps each RE/MAX broker reach their greatest potential. We really help our RE/MAX franchisees win big in their markets.”
In addition to the RE/MAX signage at the Georgia Dome, RE/MAX will be on air during the Falcons Game Day Live pre-game show on CBS Atlanta, will offer tethered hot air balloon rides at select Falcons Landing events, and will have an on-line presence at atlantafalcons.com. Display ads, social media giveaways, game day ticket contests and commercial spots during the upcoming 2013 season will be created especially for the Falcons Game Day Live pre-game shows.
“RE/MAX of Georgia already sees this multi-faceted marketing partnership with the Falcons as a major win for both our organizations,” says Dane Ellison, Chief Executive Officer of RE/MAX Regional Services. “It’s going to be a great year.”
Garrity, who joined RE/MAX Regional Services in 2012, markets RE/MAX through partnerships with other sports as well. In April, RE/MAX was a sponsor at the Atlanta Steeplechase, and this summer, RE/MAX is the sponsor of the No. 24 car of Ken Butler III in the 2013 NASCAR Nationwide series race at Atlanta Motor Speedway.
“This exclusive partnership with the Atlanta Falcons is one of the biggest sports marketing programs our company has ever implemented,” according to Garrity. “We are confident that the results of this campaign will exceed our greatest expectations.”
About RE/MAX Regional Services:
RE/MAX was founded in Denver in 1973 by Dave and Gail Liniger. In 1978, the first franchised RE/MAX Regional office was opened in Georgia. Today, RE/MAX Regional Services (RRS) provides outstanding support to close to 4,000 agents in nearly 300 offices in Georgia, Kentucky, Tennessee, Southern Ohio and Southeastern Michigan. RRS ensures its real estate professionals are leaders in technology, training and expertise, to best serve the homebuyers and sellers in their communities.
With offices in more than 85 countries and the most productive sales force in the industry, RE/MAX sells more real estate than any franchise company in the world. RE/MAX agents are passionate about the communities in which they live and work, and are proud to have raised more than $120 million for Children’s Miracle Network Hospitals, Susan G. Komen for the Cure® and other charities. For more information visit remax-georgia.com.
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