SAP (UK) Limited appoints software financing specialist as new funding partner for the channel and ecosystem in UK & Ireland.

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To support the aggressive growth plans in its UKI channel and ecosystem, SAP (UK) Limited has chosen software financing specialist Genesis Capital to run SAP Financing in this key market segment.

Head of SAP Financing for EMEA

Pat Dunne Head of SAP Financing for EMEA

The decision to choose Genesis was unanimous.

Recognising how the importance of innovative payment terms to customers has grown across the application software market, SAP UK and Ireland has chosen Genesis Capital as they were able to meet the specific remit required. Ensuring as many customers qualify for the funding as possible, very competitive rates, and a proactive approach to development of the programme and service to the partners were all key drivers in selecting Genesis.

"We researched the market, spoke with our channel partners, drew up a shortlist and then held a beauty parade. The decision to work with Genesis was unanimous across the selection team and we're really looking forward to seeing the impact they have over the coming months," said Patrick Dunne who is head of the SAP Financing division for EMEA.

"Winning an account as prestigious as SAP (UK) Limited is very exciting for us," commented Matt Porton who will take overall responsibility for the programme at Genesis Capital, "software vendor finance is in our DNA at Genesis as we've been servicing this market segment for 17 years. We know this channel well and can see clearly where we can provide significant added-value to the sales cycles involved."

Although only in its first few months of full operation the programme already has a dedicated website, on-line quotation portal and on-line proposal tracking system. These resources will complement the dedicated team of 3 at Genesis who are already providing the face-to-face and telephone development and support needed to ensure the programme‚Äôs success - and its got off to a great start having already arranged funding for over £1.0 million of licences in its first few months.

SAP (UK) Limited has been operating since 1987 and has annual sales in excess of £600 million. It is a wholly owned subsidiary of SAP AG.

Genesis Capital has been creating and managing software vendor finance programmes for nearly 17 years and has provided over £1 billion of funding to almost 12,000 UK and Ireland businesses in this time.

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