Audley Retirement Welcomes New Sales Director

Share Article

Audley Retirement Villages, the luxury retirement village operator, has welcomed Kevin Shaw as its new Sales Director to lead a team of 32 sales representatives.

Kevin joins us at a very exciting time and I’m very pleased to welcome him to the team. He brings with him considerable experience and a proven record of success.

Audley Retirement Villages, the luxury retirement village operator, has welcomed Kevin Shaw as its new Sales Director to lead a team of 32 sales representatives.

Mr Shaw brings with him a wealth of experience after working extensively in the leisure sector. His most recent role was as National Sales Director for Park Holidays UK, where he was responsible for more than 100 employees and oversaw the sales strategy for 25 holiday parks across the UK. During his time with the company Mr Shaw increased the EBITDA from £8million to £10.5million in a 12 month period.

Prior to this Mr Shaw, who holds a BA in Business Management from the University of Lincoln, was National Sales and Operations Director for Park Resorts Ltd and increased the EBITDA from £18million to £32million.

Audley Retirement has demonstrated the strength of its business model in recent years and grown significantly. There are currently nine villages, in various stages of development, across the UK and a further three sites about to start work. Audley has an ambitious development plan in place to take its annual turnover from £16million in 2012 to £35million this year. Mr Shaw will play an integral role in managing and galvanising the sales teams across the Audley portfolio to achieve these targets.

Nick Sanderson, CEO Audley Retirement Villages, said: “Kevin joins us at a very exciting time and I’m very pleased to welcome him to the team. He brings with him considerable experience and a proven record of success. I am confident he is the ‘right fit’ to enhance the strength of our board and ensure we continue to grow as planned.”

He continued: “2013 is set to be an important year for Audley as we see our proposition embraced across the UK, with nine villages in various stages of development and a further three on the horizon. The older demographic continues to grow which affords us an opportunity to see the scale of what our brand and business model could achieve. Looking at the international market we can see that market penetration in the UK is less than 0.5%, but stands at 14% in the US and 8% in Australia. This represents less than 15,000 units in the UK as opposed to 160,000 in Australia. Given the sizes of the respective populations, these figures suggest that the UK can sustain nearly half a million units. Whichever way you look at it that is a significant market and a tremendous opportunity for investors and industry alike.”

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Rhys Phillips
Teamspirit Public Relations
+44 2078644140
Email >