Benchmark Introduces Comprehensive A/B Split Testing for Email and Newsletter Campaigns

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With the powerful new feature, Benchmark users can test different subject lines, newsletter layouts and more, and send out emails with the winning versions.

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Benchmark Email Marketing

A/B split testing will help our users build better relationships with their subscribers, because they can predict the best possible outcome even before most newsletters are sent.

Benchmark, the easiest email marketing service for small business, has added A/B split testing to the company's ever-growing list of features. Part statistics and part science, the new tool lets users do side-by-side tests of different subject lines, layouts and more, and send out emails based on the ones with the best response.

“With A/B split testing, users are no longer in the dark about when they should send emails, which subject lines will get the most opens, and which email layout is most appealing to subscribers,” says Curt Keller, CEO of Benchmark. “A/B split testing will help our users build better relationships with their subscribers, because they can predict the best possible outcome even before most newsletters are sent.”

A/B split testing is one of numerous new Benchmark tools, including Inbox Checker, which lets users see exactly how their emails will look, down to specific devices and email service providers. With the Benchmark Power Plugin, released in September, clients can “grab” Internet images (with permission, of course), send them to their Benchmark image gallery, and use the photos, artwork or infographics in newsletter campaigns.

Benchmark offers affordable, easy-to-use, web-based email marketing tools for small businesses around the world. Clients can create, edit, send and track emails, or choose from hundreds of professionally-designed, plug-and-play templates to create their campaigns. Paid plans for Benchmark start at just $9.95 a month and include a vast number of features including social media integration, custom surveys, real-time reports and more. Visit the Benchmark Email website for information on plans, features and more.

About Benchmark

Benchmark is the #1, global email and event management service for small businesses. With the email service, users can send robust, social media-friendly bulk email marketing campaigns, read real-time reports, and even split test subject line and layouts. Benchmark offers service in numerous languages, including English, German, Spanish, Japanese, and Chinese. Benchmark’s event management service lets users plan, promote and manage their events online, down to selling tickets and tracking attendance. Visit Benchmark for more info.

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Jennifer Perez
Benchmark Email
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