Hampshire Group Chooses Centric Software Product Lifecycle Management

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Sportswear provider opts for comprehensive PLM software.

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Simply put, Centric understands how to address the financial and organizational challenges unique to the industry.

Hampshire Group, Limited (OTC Markets: HAMP), a leading provider of sportswear, has selected Centric Software, Inc., to provide its product lifecycle management (PLM) solution.

Hampshire Group specializes in designing and marketing men’s sportswear to department stores, chain stores and mass-market retailers under licensed brands, its own proprietary brands and the private labels of its customers. The company’s brands include Aeropostale®, Dockers® and Panama Jack®.

According to David Price, Hampshire Group’s senior vice president of operations, the company chose Centric as its PLM provider because of Centric’s configurability, Agile Deployment (SM) implementation approach, dedicated focus on the fashion industry, and innovative leadership in mobile apps for PLM. "Centric provided an integrated solution that will work for all of Hampshire Group’s internal and external users, including the Honduran manufacturing facility," he explains.

In addition, Centric offered a team that understood the specific needs of the apparel industry and of Hampshire Group, says Price. The Centric 8 PLM software will provide Hampshire Group "one source of truth" and more accurate reporting, while eliminating extensive spreadsheet use and duplication of efforts. "Simply put, Centric understands how to address the financial and organizational challenges unique to the industry," states Price.

The Centric 8 PLM solution will provide a consistent product development environment for Hampshire Group while costing far less than alternatives that required multiple applications and systems, says Price. The merchandising, design, technical design, production, materials management, sourcing, quality, marketing, sales and executive teams at Hampshire Group all will use Centric 8.

The Hampshire Group will use Centric’s 8 Collection Book for iPad app to provide a direct, up-to-date, accurate link between the sales team and product development. "Using the Collection Book for iPad App will fulfill a key strategic goal at Hampshire Group," says Michael Parker, the company’s vice president of sales. "With the Collection Book app, sales reps will present highly targeted and relevant collections to customers, resulting in improved customer service and increased sales."

"The configurable Centric 8 PLM system, designed to meet the needs of the apparel industry, will provide Hampshire Group the enterprise-wide impact the company desires to help grow its business," says Chris Groves, president and CEO of Centric. "Iconic brands such as Aeropostale, Dockers and Panama Jack, paired with Centric 8’s innovative and comprehensive functionality, will enable Hampshire Group to provide strong results going forward."

Hampshire Group, Limited (http://www.hamp.com)

Hampshire Group, Limited, along with its wholly owned subsidiaries, Hampshire Brands, Inc. and Rio Garment S.A., is a provider of fashion apparel across a broad range of product categories, channels of distribution and price points. The company specializes in designing and marketing men’s sportswear to department stores, chain stores and mass-market retailers under licensed brands, its own proprietary brands and the private labels of its customers. Based in New York City, Hampshire Group operates a Honduras-based apparel manufacturer, designing, sourcing and manufacturing knit tops for men, women and children.

Centric Software, Inc. (http://www.centricsoftware.com)

Centric Software is a leading provider of product lifecycle management (PLM) software for retail, apparel, footwear, luxury and consumer goods companies. The Centric 8 PLM suite delivers easy-to-use functionality to manage critical, inseparable business processes, including product development, sourcing, business planning, quality management and collection management. Centric 8 implements and delivers value rapidly using an Agile Deployment (SM) methodology. Centric received the Frost & Sullivan 2012 Global Product Differentiation Excellence Award in Retail, Fashion and Apparel Product Lifecycle Management (PLM). Red Herring named Centric to its North America Top 100 list for 2013. Fashion-focused digital magazine WhichPLM recognized Centric as the overall PLM market leader for fashion in its 2012-2013 Annual Review.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

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