Bracknell, Berkshire (PRWEB UK) 1 October 2013
3seven9 is offering content marketing advice for professional service firms. See the guide here: http://3seven9.com/hello/content-marketing-professional-services/
The agency specialises in digital services for technology and professional service companies. They have generated a content marketing guide to help UK companies reach their customers in strategic ways on channels their audience is on.
Professional service firms are considered as lacking behind in effective marketing strategies, despite often having the collateral to succeed and traditionally being heavily reliant on sharing their experience and depth of knowledge.
Blogs and social media presences are no longer enough to engage users – relevant content needs to be created and carefully distributed to connect with prospects during contact points. Through effective content marketing, professional service firms are able to position themselves as thought-leaders in a competitive and changing landscape.
This guide helps professional business firms learn more about why they should, and how they can, connect with their audience through content marketing. It offers a useful step-by-step process of how they can successfully achieve this using their resources effectively.
After downloading the guide, readers will have a better idea of:
- What content marketing is and why you need it in Professional Services
- How content supports and enhances each stage of your client’s buying cycle
- Your goals, tone of voice and which relevant topics you should cover
- Getting started: What you need to do
- Opportunities for you and your business
- Pitfalls to avoid
- Examples of successful content marketing
Marketing manager from 3seven9, Chris Gillett says "A strong content marketing strategy is imperative for professional services firms to attract and retain new customers in 2013. It gives businesses an opportunity to demonstrate their knowledge and expertise to clients who are now expecting more from firms than ever before."
He added "Providing valuable and relevant information at critical touch points can not only raise the profile of a company, but will help persuade prospects to purchase with that firm. We want our professional services clients to be able to connect to their customers in a way that speaks to them and believe our guide helps companies get started with this process."
To find out more about the guide, visit http://3seven9.com/hello/content-marketing-professional-services/
3seven9 is a marketing and technology agency providing design, development and digital services to technology and professional services businesses. Find out more at http://3seven9.com
To learn more about what 3seven9 can do for professional service firms, please contact:
3seven9 Agency Ltd
Office: 01344 667410