inControl® Ads Launches adMatcher To Connect Consumers Directly to Brands

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Revolutionary approach measures consumer preference, returns most valuable offers.

With this technology, ad dollars are no longer wasted reaching consumers who aren’t interested. And consumers will begin to receive the ads that meet their purchasing profile and timeline. It’s truly a win-win for brands and consumers.

inControl® Ads, the consumer focused ad-tech company, today announced the beta launch of its newest service, adMatcher, to consumers across America. The adMatcher is a quick and easy tool that matches ads to individual preferences in real-time, ultimately serving highly relevant digital ads to consumers where they see them. inControl Ads’ mission is to improve the user experiences by using their patent-pending technology and a proprietary matching algorithm to make personalized advertising fun, rewarding, and easy to use—the service is free and 100% opt-in for all consumers.

The launch of adMatcher is the next step in the evolution of inControl Ads’ consumer movement that facilitates a better advertising experience across all digital screens and devices.

"Consumers are frustrated with advertising, feeling they have no control--many are so annoyed that they avoid advertising. This is neither good for the consumer, nor for the brands and advertisers who could add value to that individual consumer," said Don Nelson, a digital marketing expert and the CEO of inControl Ads. "We recognized the need for a platform that enables individuals to take control of the advertising they see across digital channels—on the web, their mobile devices and even television. The adMatcher helps enhance people’s digital experiences while enabling brands to connect with the best prospects."

The adMatcher is located on the company’s website http://www.incontrolads.com. The platform consists of three challenges with three easy steps that are related to eating, care products and driving. The intuitive design easily allows consumers to share simple information, potential purchasing intentions and brand preferences that then generates ads most relevant to them. These advertisements, promotions and deals served add value to consumers’ lives, leaving them engaged and rewarded instead of frustrated and annoyed.

"It’s a simple concept, yet one that has remained elusive for marketers," said Nelson. "With this technology, ad dollars are no longer wasted reaching consumers who aren’t interested. And consumers will begin to receive the ads that meet their purchasing profile and timeline. It’s truly a win-win for brands and consumers."

inControl Ads is currently looking for new members to join the movement and for site feedback during their beta phase. For more information on the movement or service described go to: http://www.incontrolads.com.

About inControl Ads

inControl Ads is a company dedicated to improving customers' experiences with advertising. inControl Ads patent-pending technology platform puts the consumer in control of their advertising experiences across devices and screens. As a neutral party focused on improving the consumer experience, their platform is 100% opt-in, safe and secure.

inControl Ads
Atlas Owens, Inc.
163 Madison Avenue, Suite 220-27
Morristown, New Jersey 07960-7325
Contact: Don Nelson
973.580.3418
info(at)incontrolads(dot)com

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Don Nelson

Keri Antas
@inControlAds
since: 04/2013
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