East Moves West - Mostly Heard Rarely Seen (MHRS) Hits US Shores Fall 2013

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Mostly Heard Rarely Seen (MHRS) is a high-street fashion label heading to US shores with their Fall 2013 collection. Inspired by asian streetwear, a reflection of youth and art cultures in Tokyo and Hong Kong are the roots of the collection.

Mostly Heard Rarely Seen (MHRS) is a high-street fashion label designed by Thomas “Tomakira” Li. Originally born in Hong Kong and raised in Japan, Tomakira has developed his own unique style of Eastern inspired streetwear, a reflection of the youth and art cultures that thrive in Tokyo and Hong Kong.

The collection is highly detailed and focuses in design, quality, and innovation. Throughout the collection there is an emphasis on being “rarely seen” and the brand’s visuals often entail the concept of covering one’s face with items such as face masks, hats, and sunglasses. The anonymity of covering one’s face is where the designer draws his inspiration from and much of the design is rooted in not seeing, but hearing, and touching. Thus, the design and aesthetic of the collection includes the use of innovative appliques and various textures in the form of fabrication and finishing. With premium fabrics such as Japanese Selvedge Denim and finishes such as splattered 3M reflective paint or Tar stains, the attention to creating a special product is evident.

MHRS is not simply a clothing a brand, but a cultural movement. A brand that garners the attitude and energy of the rebellious youth and promotes the concept of being different through the creative freedom of thought and style. Expanding from the streets of Japan and Hong Kong, MHRS will launch its United States distribution this Fall 2013.

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Conrad Mar
@MHRSBrand
since: 03/2013
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