Partnering with Good People Creative, Good People Studios Launches a New Website Along with a New Approach to Video Content Marketing

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Video is emerging as a crucial part of any content marketing or advertising campaign, and while nearly everyone in the marketing and advertising industry seems to agree that this is true, few are putting this knowledge into practice. Enter Good People Studios, a dedicated video production house that is now working with Nashville ad agency Good People Creative--and ready to make a big splash.

Good People Studios

Good People Studios has partnered with Good People Creative, an Ad Agency in Nashville, TN, and launched a brand new website.

With the expertise and resources that the rest of our team offers, Josh’s videos have a much greater reach and have a more resounding impact on a more targeted audience.

Expanding upon the collaboration between Good People Creative and local film and video production house Nashville Non Fiction, Good People Studios has launched its new website and is ready to serve Nashville’s business and brand video needs.

Josh Harrell, the founder and owner of Nashville Nonfiction, began a career in journalism right out of college, working for newspapers. But after a few years he realized that newspaper journalism was not satisfying his need to tell stories in the way he wanted. “As a print journalist,” says Harrell, “you are certainly telling a story, but I didn’t find the medium very compelling. I’ve always been interested in film—in fact my minor in college was in film—so it wasn’t much of a stretch to get into documentary filmmaking.” Josh came to Nashville, entered a graduate program in Film at Watkins College, and after completing that, he formed Nashville Nonfiction in 2010.

Nashville Nonfiction has been a strong presence in the Nashville film community for several years, has won several awards, and has become the video voice of Nashville. “Film and video just for the sake of creating art is great, and at Nashville Nonfiction, that was the kind of thing we focused on for a long time,” Josh recalls, “but, while that still has its place, I found that there’s something really exciting about seeing film generate results.”

“Specifically,” Josh explains, “we did a cool little mini doc on Jackalope Brewing Company that focused on Bailey Spaulding and Robyn Virball, two women who were unique in that they were the first women to open and operate their own brewery. The film itself was a lot of fun, but it was even cooler to see their business be positively affected by our video.”

For Josh and his Nashville Nonfiction team, that was the beginning of a new direction, and it led directly to their collaboration with Good People Creative (a Nashville advertising agency) and the formation of Good People Studios. According to Cole Evans, founder and owner of Good People Creative, “As soon as Josh and I started talking about this, we knew we had a fit. I know how important film and video are as an emotional connector, and that carries over into business in a lot of ways.”

Harrell agrees, “The success of Nashville Nonfiction was kind of surprising, in that I’m not a marketer or a social media guy, but that accidental success led us to where we are today. We used to create a video for a client or a brand, and that was the end of the relationship. Now that we are working with Good People Creative, creating the video is only the beginning of the relationship.”

Today, video is an integral part of the Good People Creative service offering, however, the impact, reach, and effectiveness of a video produced by Good People Studios is bolstered and amplified by the team of social media, search marketing, content marketing, and media management experts at Good People Creative.” Now that Josh and his team can focus solely on producing great film and video, their portfolio ranges from television ads and company profiles to expansive multi-media pieces and community-focused short films.

Most recently, Good People Studios produced an award-winning mini-documentary about a homeless Nashville man who built a small business operating a barbershop from his van. "Another Corner is our newest theatrical documentary,” Harrell states proudly, “it played at numerous film festivals, and won the award for best short documentary at the Nashville Film Festival. It's a cool project on a guy named Mark Walker who we got to know through hanging out with in East Nashville for about a week. We shot and edited it, and it came together really nicely. It was a great chance for us to highlight the good things happening in our community while demonstrating the power of video for business.”

Storytelling in artistic filmmaking is not much different from commercial video creation. “It’s a powerful emotional connector that businesses can use,” Evans continues, “and with the expertise and resources that the rest of our team offers, Josh’s videos have a much greater reach and have a more resounding impact on a more targeted audience.”

By adding Good People Studios to their mix of service offerings, Good People Creative has built a truly unique model that is sure to positively affect marketing and advertising in Nashville.

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