min to Host Next Breakfast with a minsider October 10 in NYC; Can Content Sell Merchandise? Making the E-Commerce Connection Pay Off

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In the October 10 installment of min’s acclaimed Breakfast with a minsider series, min gears up for the holiday season by exploring the expansion of magazines’ traditional print business models. In a lively conversation, a panel of magazine-company executives will discuss how the magazine industry is positioned to leverage great content and reader engagement into the e-commerce product-sales revenue stream.

In the October 10 installment of min’s acclaimed Breakfast with a minsider series, min gears up for the holiday season by exploring the expansion of magazines’ traditional print business models. In a lively conversation, a panel of magazine-company executives will discuss how the magazine industry is positioned to leverage great content and reader engagement into the e-commerce product-sales revenue stream.

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Breakfast with a minsider attendees will learn:

-How content affects buying decisions and drives people to the "add-to-cart" button.
-How media companies are partnering with e-commerce companies to bring their content and editorial expertise into the e-store.
-The technical challenges publishers face when they build their own stores.
-How media are handling church and state in an age of blended content and commerce.
-How mobile media is bringing the content brand into the store and the moment of decision.
-How this trend is leading to the addition of buy buttons on both print and digital editions.
-How media companies are deciding on their level of investment in e-commerce projects and the kinds of returns that are reasonable to expect.

Speakers Include:

-Marie Jones, Managing Director of Digital Media and Director of Communications, Allure
-Samantha Skey, Chief Revenue Officer, SheKnows
-Jennifer L. Wong, EVP of Corporate Strategy, Operations and Business Development, PopSugar

During this no-holds-barred Q&A, the speakers will explore what retailers have learned about the role of content in product sales. They will get at the core question: With content and commerce finally coming together, does this marriage represent a new and substantial revenue stream for a challenged industry?

This industry breakfast will be held at the Yale Club in New York City from 8:30 – 10:00 a.m. ET. min is offering the option to register tables of ten or individually.

For more information or to register, visit http://www.minonline.com/minsider_Oct2013/.

For registration questions, contact Saun Sayamongkhun at saun(at)accessintel(dot)com.

About min:
min is the industry's trusted source on the consumer and b2b magazine business, reaching thousands of media executives through print, online and in-person events. For more than 60 years, min has been serving the magazine and media community with unparalleled coverage of this ever-changing industry. For more information, visit min at minonline.com.

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Marly Zimmerman
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