Washington, D.C. (PRWEB) October 01, 2013
In the October 10 installment of min’s acclaimed Breakfast with a minsider series, min gears up for the holiday season by exploring the expansion of magazines’ traditional print business models. In a lively conversation, a panel of magazine-company executives will discuss how the magazine industry is positioned to leverage great content and reader engagement into the e-commerce product-sales revenue stream.
Breakfast with a minsider attendees will learn:
-How content affects buying decisions and drives people to the "add-to-cart" button.
-How media companies are partnering with e-commerce companies to bring their content and editorial expertise into the e-store.
-The technical challenges publishers face when they build their own stores.
-How media are handling church and state in an age of blended content and commerce.
-How mobile media is bringing the content brand into the store and the moment of decision.
-How this trend is leading to the addition of buy buttons on both print and digital editions.
-How media companies are deciding on their level of investment in e-commerce projects and the kinds of returns that are reasonable to expect.
-Marie Jones, Managing Director of Digital Media and Director of Communications, Allure
-Samantha Skey, Chief Revenue Officer, SheKnows
-Jennifer L. Wong, EVP of Corporate Strategy, Operations and Business Development, PopSugar
During this no-holds-barred Q&A, the speakers will explore what retailers have learned about the role of content in product sales. They will get at the core question: With content and commerce finally coming together, does this marriage represent a new and substantial revenue stream for a challenged industry?
This industry breakfast will be held at the Yale Club in New York City from 8:30 – 10:00 a.m. ET. min is offering the option to register tables of ten or individually.
For more information or to register, visit http://www.minonline.com/minsider_Oct2013/.
For registration questions, contact Saun Sayamongkhun at saun(at)accessintel(dot)com.
min is the industry's trusted source on the consumer and b2b magazine business, reaching thousands of media executives through print, online and in-person events. For more than 60 years, min has been serving the magazine and media community with unparalleled coverage of this ever-changing industry. For more information, visit min at minonline.com.