Blockbuster, Busca Corp and Level Up Join Forces to Launch E-Commerce Site for Video Game Fans in México

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Blockbuster, Busca Corp and join forces in strategic partnership to launch Game Rush video game e-commerce store, which is dedicated to Spanish-speaking video game fans in Mexico.

GameRush Powered by LevelUp

“At, as with all of our online properties, we never rest on our successes. This partnership ensures that we keep raising the bar," said Ramon Toledo the President of Busca Corp.

Blockbuster, the most important entertainment chain in Mexico and Busca Corp a leading digital entertainment network, announced their strategic partnership to launch Game Rush:, the largest videogame e-commerce chain in the country.

The platform will be supported by LevelUp, with over 2.2 million unique visitors per month; is the leading online videogame community and social networking website in Mexico and Latin America. Moreover, Blockbuster has become the largest videogame chain in the country, through Game Rush, with 328 stores. The brand is well recognized for being the first place where hardcore gamers can find the best events, presales and entertainment in Mexico. Today, Blockbuster and Gamerush has more than one million seven hundred thousand fans-followers on Facebook and Twitter, becoming one of its greatest strengths.

“We are delighted to work with Busca Corp; its expertise in building unique sites and technology infrastructure will allow us to extensively expand our product and service offerings,” said Blockbuster´s General Director Edward Argüelles. “We are truly committed with Mexican gamer community, they deserve the best and we work hard to please them.”

Nowadays, gamers are looking for the best quality and content; for that reason, Blockbuster is fully committed to promoting and providing the best home entertainment and unforgettable experiences.

“This strategic partnership with Blockbuster is a natural symbiotic relationship for, and it was just a matter of time for us to develop an online videogame store for users in Mexico,” commented Ramon Toledo, Busca Corp.’s President.

Added Ramon Toledo: “At, as with all of our online properties, we never rest on our successes. This partnership ensures that we keep raising the bar, and that the millions of videogame lovers around the world who connect with us each month will get even more valuable content, services and solutions that they can’t find anywhere else on the web.”

On September 10th, Busca Corp. and BlockBuster launhed GameRush: an online e-comerce store for videogames fans in Mexico, the store has obtained great results.

About Busca Corp.

Busca Corp. is a digital entertainment network in Mexico, Latin America and the U.S. Hispanic market. The company has offices in La Jolla and Silicon Valley, California; Tijuana and Mexico City, Mexico; and Santiago, Chile. Busca Corp is a culturally rich and diverse corporation, with over 60 employees dedicated to niche markets around the world, and to leveraging partnerships with leading firms, including MSN Microsoft, Yahoo, Sony and Metacritic. Learn more at Their primary internet properties include,,, and

About Blockbuster Inc.

Founded in Dallas, Texas in 1986 and entering the Mexican market in 1991, Blockbuster Inc. is the most important entertainment chain in Mexico. It offers customers a unique experience in renting and buying the best movies, TV series and video games. Currently, Blockbuster has over 338 stores in Mexico, and its e-commerce store Game Rush is the largest videogame chain in Mexico. Learn more at

For more information or media inquiries, contact press(at)buscacorp(dot)com or (858) 454-5111.

Contact information:
D&A Relaciones Públicas
Mariana Irigoyen
Tel. 55800955 Ext. 118
E-Mail. mariana(at)darpsa(dot)com

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