Anaheim, CA (PRWEB) October 01, 2013
Trumpia, the leading multi-channel marketing and messaging solution provider, today announced the debut of Marketing Automation capabilities with Smart Filters, a new development designed to refine communication between businesses or organizations and their audiences. Smart Filters is a powerful tool that automatically narrows down recipients for messages based on demographics, past interactions, and interests.
The ambition of Smart Filters is relevancy. Mass communication may not be relevant nor interesting to every recipient. With Smart Filters, businesses and organizations can target specific groups of message recipients by turning on a set of rules or "Filters." This reduces the clutter in customers’ inboxes, which in turn, reduces the likelihood of a business’ messages getting deleted or ignored. Recipients will be more likely to respond positively to messages that are tailored specifically for them.
"Smart Filters is an exciting addition to our powerful multi-channel communication platform," said Ken Rhie, CEO of Trumpia. "Our customers will benefit from improved response rate and maximized retention by fine-tuning their messaging and marketing campaigns. No other marketing software offers a solution that integrates mobile text, email, voice, chat, and social media with dynamic marketing features and the power of marketing automation. This unique combination puts Trumpia at the forefront and redefines how marketing automation is executed."
Trumpia is the leading web-based multi-channel marketing platform, committed to helping businesses grow and stay well-connected with their customer base. Trumpia integrates mobile text, email, voice broadcast, instant message, and social media with marketing automation to give businesses and organizations greater reach, greater responses, and greater results.
Trumpia also provides a White Label Reseller Program, Affiliate Program, and Developer API. Sales and support teams are available to serve customers seven days a week -- Monday through Friday, 6:00 am to 6:30 pm, and Saturday and Sunday, 8:00 am to 4:00 pm PST. For more information about Trumpia’s All-In-One platform or API, visit http://www.trumpia.com, or call+1-888-707-3030.