Atlanta, GA (PRWEB) October 01, 2013
Switch Modern, a contemporary furniture showroom located in the trendy West Midtown area at 670 14th Street, Atlanta, Georgia 30318, is expanding to 25,000 square-foot space in November. It will carry over beloved lines like Poliform, Minotti, Bocci, Flexform, and B&B Italia Outdoor, and is adding new lines like FLOS, MDF Italia, Walter Knoll, Verpan and more – there will be 80 lines in all. What started as a dedicated Poliform showroom in 2002, has evolved and grown out of a bad economy to emerge as a leader in the nation’s growing contemporary furniture scene.
From 2002 until 2008, the store saw steady growth, adding a selection of progressive furniture lines and moving to new digs. Then in 2008, the housing market crash brought furniture retailers down with it, leaving Switch Modern’s owners Doug Henderson and Roy Otwell with a sink or swim scenario. They could shutter or they could invest in future growth. Fortunately for fans of Poliform, Alessi, Kartell and others, they opted for the latter.
Henderson and Otwell faced down a bad economy and expanded their business:
Of note, the new 25,000 square-foot showroom will have:
Henderson and Otwell grew out of an economic downturn while maintaining their focus on licensed originally designed and responsibly produced furniture, lighting, kitchens, closets, and other home furnishings.
About Switch Modern:
Roy Otwell and Doug Henderson are the design-obsessed proprietors of Switch Modern, the premiere modern furniture and accessories showroom in Atlanta, Georgia, and its deep and churning, web-based companion, switchmodern.com. Since 2002, Roy and Doug have been providing unique, functional and high quality home furnishings such as furniture, upholstery, light fixtures, floor coverings and tabletop accessories after opening Poliform Atlanta and realizing the need for contemporary manufactures in the south. Today, Switch Modern supplies some of the world’s most creative manufacturers and their designers including Flexform (Antonio Citterio), Wittmann (Joseph Hoffmann, Friedrich Kiesler), Edra (Campana Brothers) and Fontana Arte (Gio Ponti, Gae Aulenti), to name a few. Switch Modern is moving to 670 14th Street, Atlanta, Georgia 30318 in November. It is currently located at 1193 Howell Mill Road in Atlanta, Georgia 30318 and is open Monday - Friday, 10 a.m. - 6 p.m. and Saturday from 10 a.m. - 5 p.m. For more information, call (404) 605-0196 or visit http://www.switchmodern.com.