Jumpfactor Dubs 2014 As the ‘Year of Service Firm Marketing’ through digital professional services marketing strategies

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Until recent years, Service organizations have relied heavily on word of mouth referrals, and very old school methods of marketing. With the advent of technological changes, Professional Services Marketing campaigns can now leverage inbound marketing to gain new business through content marketing and marketing automation.

professional services marketing

professional services marketing

expert service marketing agencies can package this group of activities into a powerful inbound marketing campaign to generate high quality leads for the business at incredible ROI

Professional Services Marketing has traditionally been more focused around Branding and image and less so around direct marketing methods. With a heavy reliance on word of mouth referrals, and old methods of marketing like trade shows, conferences, and print advertising, service marketing roi has been slow to take off in the digital world. Product based industries have rapidly leveraged search, ppc and social as they lend themselves more easily to direct lead generation and more immediate sales.

Service firms have not seen as fast an increase in search volume for their targeted services, and due to the intangible nature of their services, even searches that are conducted, do not lead to rapid sales. The sales cycle of services is much longer and more complex. It requires a combination of relationship building, education and problem identification (since most firms are selling solutions to client issues through their service offerings).

With recent advances in technology, this is starting to change the game completely.    Service firms can now illustrate conceptual ideas through high quality infographics. They can demonstrate their expertise through high definition client testimonial videos and case studies. They can show their authority and credibility by publishing content and placing it in front of their target audience where they interact on Facebook, LinkedIn and industry specific sites. All this combined with powerful marketing automation, which eliminates the need for large sales teams, enables service firms to drive high quality leads into their businesses for massive ROI.

“This entire combination of activities requires a solid knowledge of marketing software, online social interaction platforms, and conversion metrics," indicates a director at Jumpfactor. "While it may be daunting for service firms to handle this in house, expert service marketing agencies can package this group of activities into a powerful inbound marketing campaign to generate high quality leads for the business at incredible ROI. Our clients are already seeing tremendous increases in ROI, 50-70% lower lead costs, and incredible targeting opportunities.”

Hiring sales consultants and marketing resources can add up in cost easily. A starting budget of $8,000 to $25,000 per month is not uncommon for this type of setup which would involve new personnel and systems. Complete inbound marketing for Professional Services firms is being implemented by Jumpfactor for as little as $2800-$5000/ month and clients are seeing rapid results.

How can your firm leverage these changes and gain rapid market share over competitors?    Speak to Jumpfactor today for a free 20 minute Inbound marketing strategy consultation.
Call 855.529.5867 or visit our services page here: http://www.jumpfactor.net/professional-services-marketing-inbound-marketing/ .

To see how your firm can leverage this new analytics change to gain rapid marketshare, get in touch with a Jumpfactor strategy consultant today. Call 855-589-JUMP.

About Jumpfactor

Jumpfactor is an award winning full service Inbound Marketing Agency specialized in Professional Services Marketing for Service and Technology firms. The agency's services include branding, search engine optimization, content marketing, social media marketing, and marketing automation services. Jumpfactor has physical offices in Canada, and the USA. The agency has won awards for best in class Enterprise SEO and Marketing Automation.

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Public Relations
since: 11/2012
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