Albany, NewYork (PRWEB) October 02, 2013
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On September 10, 2013, Apple revealed two distinct iPhones, high-end 5S and cheaper 5C, at the same time during an event held at the company's US headquarters, breaking its one-a-year iPhone strategy.
In the face of the saturating smartphone market and dwindling growth momentum of the higher-priced smartphones, Apple this year has opted to change its product strategy. This report examines Apple's strategy shift and its implications for the company in terms of product deployment, partnerships and product pricing.
Table of Contents
1.iPhone ASP Drops Significantly as Growth Momentum of High-end Smartphones Fades
2. Breaking One-a-year Strategy Aims for Profit Increase
2.1 Major Innovations in Hardware
2.2 Pricing Strategy
3. Placing Focus on the Asia Pacific Market to Claw Back Market Share6
Read all telecommunications market research reports @ http://www.researchmoz.us/telecommunications-market-reports-95.html.
List of Tables
Table 1 Comparison of iPhone 5, 5S and 5C
Table 2 iPhone Price Variations Following the Launch of New iPhone, 2010 - 2013
Table 3 Estimated iPhone Price Variations if Standalone iPhone 5C is Priced at US$450
Table 4 Countries Included in the First Round Release of iPhones
List of Figures
Figure 1 Global Smartphone Shipment Share by Price Point, 2012 - 2013
Figure 2 Apple's Profit Margin, iPhone Shipment Volume and ASP, 1Q 2012 – 2Q 2013
1) Global Mobile Broadband Market in Public Safety 2012-2016
Global Mobile Broadband (http://www.researchmoz.us/global-mobile-broadband-market-in-public-safety-2012-2016-report.html) in Public Safety market to grow at a CAGR of 7.28 percent over the period 2012-2016. One of the key factors contributing to this market growth is the demand for enhanced mission-critical operations. The Global Mobile Broadband in Public Safety market has also been witnessing the increasing dependence on video feature of handheld devices as a tactical communication option. However, the lack of interoperability among several broadband technologies could pose a challenge to the growth of this market.Mobile Broadband in Public Safety Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts.
2) Oracle in Telecom
Oracle has expanded (http://www.researchmoz.us/oracle-in-telecom-report.html) into telecommunications through a series of selective acquisitions including Sun Microsystems (2010), RightNow Technologies (2011), Taleo and Collective Intellect (2012), Acme Packet & Tekelec (2013). Among other goals, it is positioning itself to be a preferred provider of the core technologies for cloud computing, communications, content, commerce and applications. This includes database and middleware offerings, in addition to its virtualization, clustering & large-scale systems management services and web-based applications.Oracle Corporation is one of the leading providers of software, computer hardware products and services and is headquartered at Redwood City, California in Unites States.
3) Microsofts Nokia Acquisition and Its Impacts on Smart Handheld Devices
On September 2013,(http://www.researchmoz.us/microsofts-nokia-acquisition-and-its-impacts-on-smart-handheld-devices-report.html) Microsoft announced that it would purchase Nokia's mobile phone business for US$ 7.2 billion. This acquisition of hardware manufacturer by an operating system developer is similar to Google's approach to buying Motorola Mobility in 2011. Nokia has cooperated closely with Microsoft for years and through the deal, Microsoft aims to pump more resources into its Windows Phone platform. This report pinpoints whether the deal can help Microsoft and Nokia compete against two major mobile platforms, Android OS and iOS, and examines the influence of the deal on the future smart handheld device industry.
4) Peru - Telecoms, Mobile, Broadband and Forecasts
BuddeComm’s yearly update of Peru (http://www.researchmoz.us/peru-telecoms-mobile-broadband-and-forecasts-report.html)- Telecoms, Mobile, Broadband, and Forecasts provides a comprehensive overview of the trends and developments in the telecommunications market of Peru, including the regulator’s market data for the first quarter of 2013, mobile operator data to mid-2013, other industry data, and expected market developments in the coming years. Peru’s economic expansion has made it a star performer in Latin America, but GDP per capita is still far lower than the regional average. Telecom penetration reflects the country’s poverty map. Fixed-line and mobile subscribers are highly concentrated in urban areas – particularly the capital city. Besides poverty, another challenge for Peru is the rugged topography of the Andean mountains and Amazon jungles.
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