Athletic Propulsion Labs Helps Support Breast Cancer Awareness Month with Special Edition APL Concept 3 Basketball Shoes in Pink

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APL Will Donate Ten Percent of All Gross Sales of the Shoe to Support Entertainment Industry Foundation’s Women’s Cancer Research Fund.

Ten Percent of All Gross Sales of The Shoe To Support EIF's Women's Cancer Research Foundation

Athletic Propulsion Labs Helps Support Breast Cancer Awareness Month With Special Edition APL Concept 3 Basketball Shoes in Pink

With the release of the pink APL Concept 3, we hope that men around the world not only look at it as a chance to make a statement with their feet, but also a message from their heart.

Athletic Propulsion Labs® has released a special edition APL Concept 3 in pink and white to help support Breast Cancer Awareness Month. Ten percent of the proceeds from each pair of APL® Concept 3 men’s basketball shoes sold in pink will be donated to the Entertainment Industry Foundation’s (EIF) Women’s Cancer Research Fund, benefiting charitable programs dedicated to developing new therapies and treatments for breast and other women’s cancers. To raise awareness throughout the month of October, ten pairs will be available daily for the limited edition release.

Athletic Propulsion Labs Co-Founders Adam and Ryan Goldston specifically designed the shoe and are making donations to EIF’s Women’s Cancer Research Fund in memory of their grandmother, who passed away after losing her battle with breast cancer. APL Co-Founder Adam Goldston said, “To date, the pink APL Concept 3 is the nearest and dearest to us because breast cancer personally affected us and our family. Our maternal grandmother passed away, when were young, as a result of breast cancer. From the day we started APL, we always wanted to do something to honor her utilizing the platform we now have available to us.” Ryan Goldston elaborated, saying, “The pink APL Concept 3 is a passion project. Our mom means the world to us and unfortunately her mom, our grandmother, passed away from breast cancer. This is not only for the two most important people to us, but for all of the women and families who have been affected by breast cancer. With the release of the pink APL Concept 3, we hope that men around the world not only look at it as a chance to make a statement with their feet, but also a message from their heart. With the goal to help eradicate breast cancer, we strongly believe in the EIF/Women’s Cancer Research Fund Biomarker Discovery Projects. We admire their work with world-class scientists, who are collaborating to develop a blood test that will detect breast cancer in its earliest stages. It gives us all hope for a cure to this disease.”

The upper of the APL Concept 3 pink/white basketball shoe is a combination of the finest multi-dimensional synthetics, microfiber mesh and special anti-microbial linings in a construction featuring minimal seams and stitch lines to keep the foot comfortable and performing at the highest level throughout extended periods of play. The special edition pink APL Concept 3 features the breast cancer ribbon symbol on each of the uppers and underneath the translucent outsole. The custom insoles carry the words “Hope” in the left shoe and “Cure” in the right shoe. The innovative design utilizes the company’s patented Load ‘N Launch® technology designed to help instantly increase a player’s vertical leap along with a technologically advanced upper and outsole design.

The $175.00 APL Concept 3 in pink/white is available exclusively online at http://www.athleticpropulsionlabs.com. APL will donate 10% of the gross sales price for each pair of the APL Concept 3 Men’s Basketball Shoes in Pink/White sold each day during the month of October 2013 to the Women’s Cancer Research Fund, a charitable program of the Entertainment Industry Foundation, with a minimum guaranteed donation of $2,500. Ten pairs will be available daily for the limited edition release.

About Athletic Propulsion Labs®:
Athletic Propulsion Labs was founded in Los Angeles, California by twin brothers Adam and Ryan Goldston, two former University of Southern California basketball players. The company is dedicated to the creation of world-class, breakthrough technology that significantly enhances the performance of athletes in a variety of sports. All APL basketball shoes are available exclusively at http://www.AthleticPropulsionLabs.com and feature the revolutionary Load ‘N Launch® Technology. The patented Load ‘N Launch® device is implanted in a cavity in the forefoot of the shoe and serves as a “launch pad” by taking the energy exerted by the player and increasing lift with the aid of an intricate, spring-based propulsion system designed to increase vertical leap up to 3.5 inches based upon athletic ability and physical conditioning of the individual*.

The APL Concept 1 basketball shoes were introduced on March 24, 2010. The NBA ban of the APL® Concept 1 shoes occurred on October 19, 2010 and marked the first time in the 64-year history of the NBA that a shoe was banned because it provided an “undue competitive advantage”.
For more information on Athletic Propulsion Labs, please visit the website at http://www.AthleticPropulsionLabs.com or http://www.APLbasketball.com.

About EIF’s Women’s Cancer Research Fund
The Women’s Cancer Research Fund, a program of the Entertainment Industry Foundation, supports innovative research, education and outreach directed at the development of more effective approaches to the early diagnosis, treatment and prevention of all women’s cancers. Through EIF/Women’s Cancer Research Fund Biomarker Discovery Project world-class scientists are collaborating to develop a blood test that will detect breast cancer in its earliest stages. The Women’s Cancer Research Fund is also funding research being conducted at prestigious NCI accredited medical institutions primarily based in Los Angeles. We continue to focus on prevention and support projects finding the link between the environment and cancer. For more information visit http://www.womenscancerresearchfund.org.

About the Entertainment Industry Foundation
Founded in 1942, the Entertainment Industry Foundation (EIF) is a multifaceted organization that occupies a unique place in the world of philanthropy. By mobilizing and leveraging the powerful voice and creative talents of the entertainment industry, as well as cultivating the support of organizations (public and private) and philanthropists committed to social responsibility, EIF builds awareness and raises funds, developing and enhancing programs on the local, national and global level that facilitate positive social change.

Contact:
NJ Falk
The UXB
310.229.9098
nj(at)theuxb(dot)com

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The UXB
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