London, United Kingdom (PRWEB UK) 2 October 2013
Designed by Focus Integrated on behalf of Crimestoppers, the campaign aims to highlight criminals’ lavish lifestyles and evoke a sense of injustice, prompting people to get in touch - anonymously to independent crime-fighting charity Crimestoppers – with information about those who profit from crime.
Under the Proceeds of Crime Act 2002, police are allowed to pursue criminals through the courts to confiscate their possessions and illegal earnings. Anyone who profits from crime runs the risk of losing the financial and lifestyle gains that they have enjoyed.
“The purpose of Crimestoppers’ campaign is not only to help the police recover goods and prevent them from being used to fund further criminal behaviour,” says Regan “but also to remove negative role models from society.”
The campaign, which is due to run at the end of September and beginning of October, comprises extensive poster and radio advertising, together with a social media campaign using YouTube, Facebook and Twitter.
“You can look out for the ‘Filthy Rich’ posters on London billboards and bus shelters, as well as on the London Underground and buses,” adds Regan. “You can also follow us on Twitter using the hashtag #filthyrich or find out more about the campaign at http://www.crimestoppers-uk.org/filthyrich.”
Crimestoppers are hoping that the campaign will provide the Metropolitan Police with the information they need to convict criminals, retrieve their assets under the Proceeds of Crime Act 2002, disrupt further criminal activity and make communities safer.
For further information on this press release, please call Ben Tucker at Focus Advertising on 01376 574800 or email ben(at)focusintegrated(dot)co(dot)uk.
Focus Integrated Marketing Communications
Threshelfords Business Park
Feering CO5 9SE
Notes for Editors: Focus
Focus Integrated is a multi-disciplined integrated marketing agency, which employs 35 people.
Established in 1997, Focus Integrated is based in Essex and serves clients across the whole of the UK.
Notes to Editors: Crimestoppers