New Online Training Course Available on the How-to's of Marketing and Selling to the Gay Community

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With recent historical events affecting the lesbian, gay, bisexual and transgender (LGBT) community and the continuing success towards marriage equality, opportunities are endless for companies and organizations wanting to market themselves to this niche audience. This new training course provides business owners and professionals with the blueprint on how to do it in an authentic way to ensure maximum success.

How to Authentically Market to the Gay Community

How to Authentically Market to the Gay Community

I’ve found that people respond well to my materials because I am conversational and really help them become better communicators because they aren’t filled with anxiety over what they may have said wrong in the past.

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The overturn of section 3 of the Defense of Marriage Act (DOMA) and the defeat of California’s Proposition 8 on June 26, 2013, which legalized same-sex marriage in California, are historical events that not only impact the realm of politics in the United States, but also the business and corporate landscape as more and more states are on the path to marriage equality. Accordingly, marriage equality is opening doors to various forms of marketing and is inspiring entrepreneurs and business leaders alike to gain prominence in the LGBT (lesbian, gay, bisexual, and transgender) community. The question that remains to be answered is what is the ideal method to gain support from the LGBT community to create a loyal consumer base for your business or brand?

On September 30th, Jenn T. Grace released a 10-part online training course designed to educate on how to best approach the LGBT community in every day communications and marketing. The program explores how to build solid professional and personal relationships with members of the community as well as the best marketing strategies to optimize business relations. Jenn provides instruction that is warm and personable so that those watching the videos do not feel like they are being lectured but rather being spoken to by a friend. The course materials are genuine, funny, and peppered with candor that guides the viewer in drawing out their exact blueprint for marketing their business. “I’ve found that people respond well to my materials because I am conversational and really help them become better communicators because they aren’t filled with anxiety over what they may have said wrong in the past,” says Grace. Participants are not punished for mistakes they have made in the past when interacting with the LGBT community, but rather guided to use them as learning experiences to perfect future strategies. For more information on this course visit http://www.authenticgaymarketing.com.

Jenn T. Grace, CEO & Content Creator of Gay Business & Marketing (http://www.jenntgrace.com), is a prominent leader in the LGBT community who reaches out to businesses in order to teach them how to best market themselves to the community. Gay Business & Marketing is an online mecca and educational outlet for anyone who wants to know anything about the LGBT community. Utilizing mediums such as blogging, podcasting and monthly webinars, business owners and professionals can explore the sphere of being LGBT very intricately. Jenn is also available for speaking engagements, various workshops, and media appearances to share her in-depth knowledge and dissemination of business advice.

Gay Business & Marketing is a Certified LGBTBE (Lesbian, Gay, Bisexual and Transgender Business Enterprise) through the National Gay & Lesbian Chamber of Commerce. For more information please e-mail Victoria Abashkin at press(at)jenntgrace(dot)com or by phone at (860) 281-1583.

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Jenn T. Grace

Victoria Abashkin
@JennTGrace
since: 07/2011
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Gay Business & Marketing
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