Middletown, CT (PRWEB) October 02, 2013
Clarus Marketing Group is pleased to announce its recent hire of Claire Fennessey, who joins the Clarus team in the newly-created position of Chief Marketing Officer. In her role, Fennessey will lead the company’s Sales and Marketing teams as Clarus continues to expand its consumer programs and enrich its clients’ marketing strategies.
“The rapid evolution of online marketing platforms is creating new opportunities in the subscription commerce field,” said Fennessey. “Clarus is a proven pioneer in connecting businesses with their customers and forging stronger, more rewarding relationships between them. I’m looking forward to helping Clarus expand its subscription marketing capabilities and enhance its position in the industry.”
Fennessey has over 20 years of marketing experience. In her most recent position, she was the President of Palm Publishing, where she turned an unprofitable traditional children’s publisher into a prosperous digital learning company by upgrading its testing platform and creating new licensing, distribution, and marketing partnerships. Focused on recurring revenue streams, loyalty and subscription marketing, Fennessey held previous senior management positions with both Fortune 1000 and smaller organizations, including Entitle Direct Group, TotalMove, Inc., Pitney Bowes, Inc., and Cendant Corp. She has a Bachelor of Science degree in Business Administration from the University of Connecticut and an MBA from Pace University Lubin Graduate School of Business.
“I’m very excited to have Claire come on board to help drive our business forward,” said Clarus Marketing Group CEO Tom Caporaso. “Her experience in our space; her knowledge in sales, subscription marketing, building digital product, and client services; and her background in building and running companies will be a huge asset for us as we continue to grow.”
For more information, please contact Clarus Marketing Group at 860-358-9198; email Clarus at busdev(at)clarusmarketing(dot)com, or visit the Clarus Marketing Group website at http://www.clarusmarketing.com.
About Clarus Marketing Group
Clarus Marketing’s mission is to create great products that strengthen clients’ businesses, build greater brand loyalty, and foster long-term, profitable relationships by enhancing the lives of the people who use these products. Through its innovative, easily customizable programs, including FreeShipping.com, Travel Plus, and MagSwap, Clarus has earned its reputation as a leader in the subscription commerce industry.